The appointment of Geninazzi, senior consultant at Furrerhugi, as the discounter's media spokesman is intended to break down language barriers with media professionals in Italian-speaking Switzerland, according to the statement. Angelo Geninazzi grew up bilingually in Ticino, studied economics in Fribourg and headed the Economiesuisse office in Lugano for several years. He is currently mayor of Melide and very well connected in Italian-speaking Switzerland. Filling the media position in Lugano offers direct communication with the discounter, which currently operates eleven stores in Ticino.

In addition to Angelo Geninazzi in Ticino, Steven Loepfe and Philippe Vetterli (Storylead) for German-speaking Switzerland and Frédéric Jacquemoud (Farner Consulting) for French-speaking Switzerland continue to serve as media spokespersons for Aldi Suisse.
 

The appointment of Geninazzi, senior consultant at Furrerhugi, as the discounter's media spokesman is intended to break down language barriers with media professionals in Italian-speaking Switzerland, according to the statement. Angelo Geninazzi grew up bilingually in Ticino, studied economics in Fribourg and headed the Economiesuisse office in Lugano for several years. He is currently mayor of Melide and very well connected in Italian-speaking Switzerland. Filling the media position in Lugano offers direct communication with the discounter, which currently operates eleven stores in Ticino.

In addition to Angelo Geninazzi in Ticino, Steven Loepfe and Philippe Vetterli (Storylead) for German-speaking Switzerland and Frédéric Jacquemoud (Farner Consulting) for French-speaking Switzerland continue to serve as media spokespersons for Aldi Suisse.