Valencia provides "plush chat"
This is the fourth time that a Disney promotion has made its way to Coop. This time with the popular stars of the Disney/Pixar movies as plush figures. As always, the advertising for this comes from Valencia Kommunikation.
Mike and Sulley from "Monster AG", Lightning McQueen from "Cars" and of course Dorie and Nemo from the brand new movie sequel "Finding Dory" - they and other Disney/Pixar stars are now available as cuddly plush figures in the Coop promotion "Plush Chat". Those who collect diligently can choose one of a total of eight figures for free for 40 collector's stamps.
Valencia was responsible for the entire communication of the promotion: the naming, the visuals as well as a variety of advertising materials from the collector's booklet to the POS poster. For the moving-image insert, a spot was shot with children playing, which is shown on the web as well as on TV and works in a wide variety of formats and lengths. Depending on the spot, the children's scenes were also supplemented with clips from the Disney/Pixar films. Animation and real film are coordinated in such a way that it looks as if the children are reacting to the animation scenes in their play.
A die-cut direct mailing in the shape of Dorie was created exclusively for the Hello Family Club. Club members benefit from a collection booklet with four pre-printed collection stamps and an exclusive competition. The collection campaign runs from 15.8. to 1.10.2016 in all Coop supermarkets, Coop City department stores, Coop Pronto, Coop Restaurant and coop@home.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Catherine Gritti (Project Manager Advertising), Helmut Träris (Head of Sales Promotion/ Coordination CP/Projects), Maya Herzog (Project Manager Sales Promotion), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Digital Marketing), Karin Heliopoulos (Head of Media), Christian Lüdi (Head of Social Media), Sven Zgraggen (Responsible Hello Family Club). Responsible at The Whole Media: Stephan Küng. Responsible at Valencia Communication: Michael Gerber (CEO), Tommy Schilling (Creative Director), Gianna Burghartz (Art Director), Delia Guerriero (Assistant Art Director), Sebastian Refardt (Senior Copywriter), Ladina Bader (Consultant), Emanuel Plüss (Team Leader Polygraphy) and Nina Hermann (Polygrapher). Responsible at WirzFraefelPaal Productions: Adrian Wisard (Director), Stefan Fraefel (Executive Producer), Nina Wirth (Producer).
