It revolves around a young man sitting in his car, a Peugeot 2008 SUV, and watching the famous Jet d'eau in Geneva from there. He notices that its water jet changes whenever he turns the Grip Control driving assistant in the car. This allows the driver to adjust the suspension to different surfaces such as snow, mud, sand, etc. Alerted to the miracle by a passer-by, he tries it again and lo and behold - the beam changes again. And so the claim also promises, "Conquer the elements." The viral can be seen on all the usual online channels (Youtube, Facebook, Instagram) and on Peugeot.ch.
A video posted by Peugeot Switzerland (@peugeotswitzerland) on
Responsible at Peugeot: Fréderic Drouin (General Manager), Mickaël Berend (Public Relations & Event Manager), Stéphanie Maussion (Marketing Communications Manager). Responsible at Havas Worldwide Zurich: Anneline Cachat (Digital Art Direction), Bruno Maser (Digital Creative Director) Magnus Matthias Sambo (Text), Desiree Guzman (Consulting), Frank Bodin (Overall Responsibility). Film Production: Instinct Pictures, Basel. Sound: Drehwerk, Zurich.