The competition, which is part of Werbewoche's creative ranking (lower half of the ranking, freely selectable), presents a brand-new category: "Verbal Identity" focuses on the long-term linguistic assets of brands - from powerful claims to unique tone of voice. The other 2016 categories are: Billboard, Branded Entertainment, Design, Digital, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, The New and TV/Cinema/Online Film.
This year, the juries for the individual categories are presided over by Mark Tutssel (Global CCO Leo Burnett), Rob Reilly (Global CCO McCann), Stephan Vogel (CCO Ogilvy Germany), Susan Credle (Global CCO FCB), Malcolm Poynton (Global CCO Cheil), Chris West (MD Verbal Identity Ltd.), Pum Lefebure (Co-Founder / CCO Design Army), Paul Wauters (Co-Founder / ECD Babel), Sander van Maarschalkerweerd (MD Sizzer), Emad Tahtouh (Finch), Andreas Dahlqvist (CCO Grey) and Diane Jackson (CPO DDB Chicago). The jury will meet from October 6 to 14. The shortlist will be announced in mid-October, and the winners on November 2, (hae).