Bucher makes Andy Wolf a brand ambassador

The Tagmaster chip enables contactless, time-saving entry and exit as well as quick and easy parking space reservation in five Lucerne parking garages, with a total of 1,600 parking spaces. A new brand ambassador is being used for the relaunch of this practical card from Parking Luzern: local hero and media whiz Andy Wolf shows Lucerne residents how easy parking with the Tagmaster chip can be. The new campaign was conceived and implemented by the advertising agency Bucher Identity & Design from Stans.

The relaunch of the TagMaster-Chip starts with posters that will be displayed in several waves in the city of Lucerne as well as the surrounding agglomeration until the end of the year. The first poster by Bucher Identity & Design presents the new brand ambassador in an illustration: Andy Wolf, a presenter, journalist, PR expert and media trainer from Lucerne, is himself an enthusiastic user of the TagMaster chip and is intended to arouse the viewer's interest in the product with his catchy testimonial - "Simply park instead of studying! - to arouse the viewer's interest in the product.

Complementary measures

The billboards in the city of Lucerne will be supplemented from August by banner advertising on various web portals. Until the end of the year, further promotional days are also planned in Lucerne's train station parking area to provide potential customers with comprehensive information about the Tagmaster chip and its benefits.

A continuation of the campaign is planned for spring 2017: At that time, the numerous advantages of the Tagmaster chip will be communicated in a striking and pointed manner in further, likewise illustrated subjects.

Responsible at Tagmaster-Chip Lucerne: Etienne Bucher (Managing Director). Responsible at Bucher Identity & Design: Pascal Bucher (Owner); Janine Totz (Head of Design); Claude Lüthi (Illustration).