Neo Advertising digitizes the Centre Balexert
Neo Advertising has agreed with Centre Balexert - the largest shopping center in French-speaking Switzerland - to use 100% digital advertising media.
Thanks to the strategic positioning of eight interactive pillars with a total of 15 screens (55-inch full HD), the visitor flows at the entrances and passages of the Balexert Center are optimally covered, according to the press release. On the interactive pillars with tactile screens, visitors can access various information, such as offers and live public transport timetables. The pillars are equipped with an "iBeacon" Bluetooth device, which enables Balexert visitors to receive advertising messages via their smartphone.
The launch will be celebrated with a competition on July 11: Balexert, Neo Advertising and In&Win are launching the "pillar hunt". Visitors who discover the eight pillars will be rewarded with gift vouchers. Using the In&Win application, customers who come close to the iBeacon pillars will receive a Balexert gift voucher worth CHF 10.
Neo Advertising's Digital Shopping Network offering thus comprises 53 Swiss shopping centers, equipped with 672 digital advertising spaces. Three million visitors per week are reached.
