iProspect strengthens with Data Consultant
The performance unit iProspect, which is part of the Dentsu Aegis Network Switzerland, is strengthening its team with Oscar Wooley with immediate effect.
The native Australian, who most recently worked for iProspect UK for several years, brings extensive expertise in the areas of web analytics, attribution modeling and data management and will be responsible for establishing and expanding the Data & Analytics competence center.
Julian Waldthaler, Managing Director iProspect, in a statement said, "With Oscar's know-how and experience in a very advanced digital market like the UK, we are now very well positioned to competently meet the growing demands in the field of data management and analytics and to offer our customers tangible added value. Through data-driven analytics, we can increasingly replace gut feelings with hard facts when making optimization decisions and customer recommendations, thereby significantly improving performance."
In the first instance, consulting services for on-site analytics, data visualization and attribution modeling will be offered.
