Goldbach and RTL extend marketing agreement ahead of schedule by several years

Goldbach Media (formerly IP Multimedia) has been marketing the programs of Mediengruppe RTL Deutschland in Switzerland since the introduction of the Swiss advertising windows in 1993. During this time, they have become firmly established among TV audiences as well as agencies and advertising clients. The Swiss advertising windows play a key role in ensuring that advertisers can reach all target groups with their messages. The Swiss advertising windows have thus made TV advertising in Switzerland interesting and commercially significant.

Goldbach Media will continue to market the programs of the RTL media group (RTL, VOX, n-tv, RTL NITRO). The two companies have extended the corresponding marketing agreement ahead of schedule by several years. This gives the contractual partners and advertising clients security for a continuous, successful continuation of the cooperation.

Alex Duphorn, CEO Goldbach Media: "The traditional TV market, and therefore also the advertising surrounding these programs, still has a lot of potential. Even in the digital age, where a lot of content is consumed on the move and on smartphones, traditional television remains popular with audiences. Television remains the most effective advertising medium. This forms a solid basis for marketing. We look forward to continuing our partnership with RTL in the coming years."