Vizner Borel: Denner wins the European Football Championship
The European Football Championship kicks off on June 10. And all retailers are playing along with the communication. Denner, too.
And Switzerland's number three is successfully on the road with the "Discount Championship" on TV, at the POS, with print ads, and online. But Denner not only has the most attractive prices in Switzerland, it now also has the most attractive game for the 2016 European Championship in France: the Denner European Championship betting game. With more than 8,000 football fans guessing and cheering, there is already a winner in the hype surrounding the European Championship before kick-off: Denner. The idea and implementation of the game came from Vizner Borel. The Zurich communications agency was supported by We Talk With You.
Responsible at Denner: Petra Gayko (overall responsibility for marketing communications), Marina Frei (project manager marketing communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner, John Leuppi (creation). Responsible at Wetalkwithyou.com: Michael à Porta (overall responsibility), Wolfgang Burlet (programming).
