SDV Award 2016: The winners
The Swiss dialog marketing industry celebrated the best in their field on Thursday. At the big awards night in Zurich, 37 gold, silver and bronze awards were handed out in 19 categories.
"The advertising of the future is entertainment" was the motto of this year's SDV Awards. In the discipline of dialog marketing, it is becoming increasingly important to intensively shape the exchange between companies and customers. Those who already do this excellently today are not only equipped for the future, but were also among the winners last Thursday."
For the first time, the award night was held at the StageOne event location in Zurich-Oerlikon. Stefan Büsser moderated the event, which was styled like a late-night show, in a relaxed, intelligent and charming manner. Bernese comedian Semih Yavsaner aka Müslüm was at his side as a witty side-kick, while the live band Ray's Class provided additional drive. Then, at 10 p.m., DJane Rita Tarnover took the entertainment scepter in her hands and asked for dancing at the after-party.
The new concept was entertaining and according to the motto real entertainment. Where do you experience live Büssi and Müslüm on the same stage? We believe that no one left early and everyone stayed until the end.
New division
As of this year, the SDV Awards categories are divided into three sections: Media Categories, Industry Categories and Special Categories. In the latter, 4 individual industry prizes were awarded, and in the others a total of 37 gold, silver and bronze awards. 4 of them were awarded gold by the 20-member jury headed by Christian Huldi.
| A Media categories | |||
| Status | Campaign | Agency | Client |
| Mailing B2C (2D) over 100'000 Ex. | |||
| Bronze | Customer loyalty in 100 versions | Agency at the airport / Maxomedia | Swiss Federal Railways SBB |
| Bronze | Caution: Fog | Wirz Wietlisbach Dialogue | Touring Club Switzerland |
| Mailing B2B (2D) up to 100'000 Ex. | |||
| Bronze | The all-round career protection for women | Agency at the airport | CSS Health Insurance |
| Silver | Beep - And already paid | Glutz communication | UBS Switzerland |
| Category: Mailing B2B (2D) | |||
| Silver | Architects campaign | LST Schenker | Wolfisberg Gate Technology |
| Bronze | Strong Work" dialog campaign | Mainland | Lista Office LO |
| Bronze | Discover the energy and climate pioneer | Vocational School for Design Zurich | myclimate |
| Gold | Longfinger warning mail for Swiss insurance | Agency at the airport | Helvetia Insurances |
| Bronze | Briefing instead of brochure | Wirz Wietlisbach Dialogue | Post CH PostMail |
| Mailing 3D (B2B & B2C) | |||
| Bronze | Off to the slopes - but safely! | four. Advertising agency | Helsana Insurances |
| Bronze | Mail directly from the beer heaven | Agency at the airport | Schützengarten Brewery |
| Silver | Wonderful | SKISS | SKISS |
| Printed non-personalised measures | |||
| Bronze | Scatter throw "Lucky Bunny | sense communication factory | Ringier Axel Springer Switzerland |
| Multchannel | |||
| Bronze | bob Finance - bob money Launch | Y&R Group Switzerland | bob Finance |
| Bronze | I am Stefanie | OgilvyOne | OgilvyOne |
| Silver | PostLogistics: E-Shop live test | Notch Interactive & Leo Burnett | PostLogistics |
| Bronze | Sanagate "Let the Thrifty Out!" | OgilvyOne | Sanagate |
| Bronze | Female is not worth less | Publicis Communications Switzerland | Women's Center Zurich |
| Ambient measures | |||
| Bronze | Make Seven Dance | Team | Samsung Electronics Switzerland |
| Gold | Neuroth Hearing Test Concert | FCB Zurich | Neuroth |
| Bronze | Speed camera | Leo Burnett Switzerland | Sihlcity |
| Digital: email marketing / landing page / newsletter | |||
| Bronze | 20 Minutes Me by Samsung | Team | Samsung Electronics Switzerland |
| Bronze | Free Gold | Kind regards | Berne Declaration |
| Bronze | Migros Farmer Game | Y&R Group Switzerland | Migros Cooperative Federation |
| Gold | PostLogistics: E-Shop live test | Notch Interactive & Leo Burnett | PostLogistics |
| Silver | We make dreams come true | Y&R Group Switzerland | Y&R Group Switzerland |
| Digital: Mobile Marketing incl. App | |||
| Silver | The campaign for UBS Paymit | Notch Interactive | UBS Switzerland |
| Bronze | SWISS Say Hello From Europe App | Publicis Communications Switzerland | Swiss International Air Lines Ltd. |
| B Industry categories | |||
| Campaigns for non-profit organizations & prevention | |||
| Free Gold | Kind regards | Berne Declaration | |
| Campaigns for financial service providers | |||
| The campaign for UBS Paymit | Notch Interactive | UBS Switzerland | |
| Campaigns for trade | |||
| Neuroth Hearing Test Concert | FCB Zurich | Neuroth | |
| Campaigns in the media industry | |||
| The offline spam folder | Wirz Wietlisbach Dialogue | Swiss Post CH, PostMail | |
| C Special categories | |||
| International | |||
| Bronze | The Standstill Game | Media Brothers | Die Grünen - The Green Alternative Federal Party |
| Silver | Land Rover "Defender Moments | make relations | Jaguar Land Rover Germany |
| Bronze | The gkk T-Shirt Credential: Clothes make new business | gkk DialogGroup | gkk DialogGroup |
| Craft: Art Direction | |||
| Bronze | Binary from 1001 nights | Maxomedia | Maxomedia |
| Gold | Heartbeat | Team | Samsung Electronics Switzerland |
| Bronze | Roberto Brava comes by for a drink | four. Advertising agency | Paul Ullrich |
| Craft: Production | |||
| Bronze | "On call mailing": ad hoc measures | Wirz Wietlisbach Dialogue | Post CH , PostMail |
| Bronze | Mail directly from the beer heaven | Agency at the airport | Schützengarten Brewery |
| Craft: Text | |||
| Bronze | Briefing instead of brochure | Wirz Wietlisbach Dialogue | Post CH , PostMail |
| SDV Junior Award | |||
| Works also have rights | in flagranti communication | SDV | |
Certificates
In addition to the award-winning campaigns, ten competition entries in 8 categories were awarded a certificate. Here, honorable mentions are worthy of all honors - these works sometimes only narrowly missed out on a precious metal award.
| Campaign | Agency | Client |
| Mailing B2C (2D) up to 100'000 Ex. | ||
| When the water is up to your neck | one marketing services | Pestalozzi Children's Foundation |
| Mailing B2B (2D) | ||
| Let your business grow | four. Advertising agency | ewz |
| Fully painted through Zurich Invitation | Agency at the airport | Zurich transport operators |
| Mailling 3D (B2B & B2C) | ||
| Roberto Bava stops by for a drink | four. Advertising agency | Paul Ullrich |
| Multichannel | ||
| Neuroth Hearing Test Concert | FCB Zurich | Neuroth |
| Digital: email marketing / landing page / newsletter | ||
| Calanda almost legendary campaign | Publicis Communications Switzerland | Heineken Switzerland |
| Windows 10 with Windows Hello: For masters only | Wunderman Switzerland | Microsoft Switzerland |
| International | ||
| Rescue foil instead of wrapping paper. A Christmas letter seeks warmth. | defacto BE/ONE Hamburg | defacto BE/ONE Hamburg |
| Customer loyalty programs | ||
| Sanagate Fit for Xmas | OgilvyOne | Sanagate |
| Creative use of Data | ||
| Customer loyalty in 100 versions | Agency at the airport / Maxomedia | Swiss Federal Railways SBB |
Agency Ranking
Ranked seventh last year, Notch Interactive swung to the top this year. 1x gold, 2x silver and winning the industry award "Campaigns for Financial Service Providers" resulted in 15 points. As in 2015, Agentur am Flughafen was close behind in second place, followed by Wirz Wietlisbach Dialog.
| Points | Agency |
| 15 | Notch Interactive |
| 14 | Agency at the airport |
| 13 | Wirz Wietlisbach Dialogue |
| 10 | FCB Zurich |
| 8 | Y&R Group Switzerland |
| 8 | Team |
| 7 | Kind regards |
| 6 | four. Advertising agency |
| 5 | Publicis Communications Switzerland |
| 5 | Leo Burnett Switzerland |
| 5 | OgilvyOne |
| 3 | SKISS |
| 3 | Glutz communication |
| 3 | LST Schenker |
| 3 | make relations |
| 3 | Maxomedia |
| 2 | gkk DialogGroup |
| 2 | Media Brothers |
| 2 | Mainland |
| 2 | media form color |
| 2 | sens communication factory |
| 1 | defacto BE/ONE Hamburg |
| 1 | one marketing services |
The medal table is calculated according to a point system. For example, a gold medal brings four points and a silver medal three points. Winning an industry award is worth 5 points.
DM Life Time Award to Betty Bossi
The DM Life Time Award was presented for the first time this year. It replaces the previous Post Award, but will continue to be sponsored by Post CH. The award is intended to honor deserving individuals or formative campaigns in direct marketing. The prize was awarded to Betty Bossi, which has been unique and successful for 60 years, not least thanks to its exemplary direct marketing measures. The award was presented by Andreas Lang, Head of Direct Marketing Services at Swiss Post CH.
