SDV Award 2016: The winners

The Swiss dialog marketing industry celebrated the best in their field on Thursday. At the big awards night in Zurich, 37 gold, silver and bronze awards were handed out in 19 categories.

27504846531_99a66da157_t

"The advertising of the future is entertainment" was the motto of this year's SDV Awards. In the discipline of dialog marketing, it is becoming increasingly important to intensively shape the exchange between companies and customers. Those who already do this excellently today are not only equipped for the future, but were also among the winners last Thursday."

27477586642_e9e3969d36_z

For the first time, the award night was held at the StageOne event location in Zurich-Oerlikon. Stefan Büsser moderated the event, which was styled like a late-night show, in a relaxed, intelligent and charming manner. Bernese comedian Semih Yavsaner aka Müslüm was at his side as a witty side-kick, while the live band Ray's Class provided additional drive. Then, at 10 p.m., DJane Rita Tarnover took the entertainment scepter in her hands and asked for dancing at the after-party.

Buessi_in_Action
Moderator Stefan Büsser

Stefan_Buesser_Andy_Lang_Milo_Stoessel
Stefan Büsser with Andy Lang and Milo Stössel

The new concept was entertaining and according to the motto real entertainment. Where do you experience live Büssi and Müslüm on the same stage? We believe that no one left early and everyone stayed until the end.

Der-Goldjunge_Muesluem_verleiht_Silber
Müslüm awards silver

New division

As of this year, the SDV Awards categories are divided into three sections: Media Categories, Industry Categories and Special Categories. In the latter, 4 individual industry prizes were awarded, and in the others a total of 37 gold, silver and bronze awards. 4 of them were awarded gold by the 20-member jury headed by Christian Huldi.

Der_Preis_ist_heiss
 

The "Free Gold" campaign by Freundliche Grüsse is honored as the best non-profit work of the year at the SDV Awards. On behalf of the Berne Declaration, the online campaign drew attention to the inhumane conditions of gold miners in Togo.

Gold for FCB Zurich / Neuroth (Video: Thomas Stuckert/Advertising Week)

A Media categories                                              
Status Campaign Agency Client
Mailing B2C (2D) over 100'000 Ex.                                          
Bronze Customer loyalty in 100 versions Agency at the airport / Maxomedia Swiss Federal Railways SBB
Bronze Caution: Fog Wirz Wietlisbach Dialogue Touring Club Switzerland
Mailing B2B (2D) up to 100'000 Ex.
Bronze The all-round career protection for women Agency at the airport
 
CSS Health Insurance
 
Silver Beep - And already paid Glutz communication UBS Switzerland
Category: Mailing B2B (2D)
Silver Architects campaign
 
LST Schenker
 
Wolfisberg Gate Technology
 
Bronze Strong Work" dialog campaign Mainland
 
Lista Office LO
 
Bronze Discover the energy and climate pioneer Vocational School for Design Zurich myclimate
Gold Longfinger warning mail for Swiss insurance Agency at the airport Helvetia Insurances
 
Bronze Briefing instead of brochure Wirz Wietlisbach Dialogue Post CH PostMail
Mailing 3D (B2B & B2C)
Bronze Off to the slopes - but safely! four. Advertising agency Helsana Insurances
Bronze Mail directly from the beer heaven Agency at the airport Schützengarten Brewery
Silver Wonderful SKISS SKISS
Printed non-personalised measures
Bronze Scatter throw "Lucky Bunny sense communication factory Ringier Axel Springer Switzerland
Multchannel
Bronze bob Finance - bob money Launch Y&R Group Switzerland bob Finance
Bronze I am Stefanie OgilvyOne OgilvyOne
Silver PostLogistics: E-Shop live test Notch Interactive & Leo Burnett PostLogistics
Bronze Sanagate "Let the Thrifty Out!" OgilvyOne Sanagate
Bronze Female is not worth less Publicis Communications Switzerland Women's Center Zurich
Ambient measures
Bronze Make Seven Dance Team Samsung Electronics Switzerland
Gold Neuroth Hearing Test Concert FCB Zurich Neuroth
Bronze Speed camera Leo Burnett Switzerland Sihlcity
Digital: email marketing / landing page / newsletter
Bronze 20 Minutes Me by Samsung Team Samsung Electronics Switzerland
Bronze Free Gold Kind regards Berne Declaration
Bronze Migros Farmer Game Y&R Group Switzerland Migros Cooperative Federation
Gold PostLogistics: E-Shop live test Notch Interactive & Leo Burnett PostLogistics
Silver We make dreams come true Y&R Group Switzerland Y&R Group Switzerland
Digital: Mobile Marketing incl. App
Silver The campaign for UBS Paymit Notch Interactive UBS Switzerland
Bronze SWISS Say Hello From Europe App Publicis Communications Switzerland Swiss International Air Lines Ltd.
B Industry categories
Campaigns for non-profit organizations & prevention
  Free Gold Kind regards Berne Declaration
Campaigns for financial service providers
  The campaign for UBS Paymit Notch Interactive UBS Switzerland
Campaigns for trade
  Neuroth Hearing Test Concert FCB Zurich Neuroth
Campaigns in the media industry
  The offline spam folder Wirz Wietlisbach Dialogue Swiss Post CH, PostMail
C Special categories
International
Bronze The Standstill Game Media Brothers Die Grünen - The Green Alternative Federal Party
Silver Land Rover "Defender Moments make relations Jaguar Land Rover Germany
Bronze The gkk T-Shirt Credential: Clothes make new business gkk DialogGroup gkk DialogGroup
Craft: Art Direction
Bronze Binary from 1001 nights Maxomedia Maxomedia
Gold Heartbeat Team Samsung Electronics Switzerland
Bronze Roberto Brava comes by for a drink four. Advertising agency Paul Ullrich
Craft: Production
Bronze "On call mailing": ad hoc measures Wirz Wietlisbach Dialogue Post CH , PostMail
Bronze Mail directly from the beer heaven Agency at the airport Schützengarten Brewery
Craft: Text
Bronze Briefing instead of brochure Wirz Wietlisbach Dialogue Post CH , PostMail
SDV Junior Award
  Works also have rights in flagranti communication SDV

Certificates

In addition to the award-winning campaigns, ten competition entries in 8 categories were awarded a certificate. Here, honorable mentions are worthy of all honors - these works sometimes only narrowly missed out on a precious metal award.
 

Campaign Agency Client
Mailing B2C (2D) up to 100'000 Ex.
When the water is up to your neck one marketing services
 
Pestalozzi Children's Foundation
 
Mailing B2B (2D)
Let your business grow four. Advertising agency
 
ewz
 
Fully painted through Zurich
Invitation
Agency at the airport
 
Zurich transport operators
 
Mailling 3D (B2B & B2C)
Roberto Bava stops by for a drink four. Advertising agency
 
Paul Ullrich
 
Multichannel
Neuroth Hearing Test Concert FCB Zurich Neuroth
Digital: email marketing / landing page / newsletter
Calanda almost legendary campaign Publicis Communications Switzerland Heineken Switzerland
Windows 10 with Windows Hello: For masters only Wunderman Switzerland Microsoft Switzerland
International
Rescue foil instead of wrapping paper. A Christmas letter seeks warmth. defacto BE/ONE Hamburg
 
defacto BE/ONE Hamburg
 
Customer loyalty programs
Sanagate Fit for Xmas OgilvyOne Sanagate
Creative use of Data
Customer loyalty in 100 versions Agency at the airport / Maxomedia Swiss Federal Railways SBB

Agency Ranking

Ranked seventh last year, Notch Interactive swung to the top this year. 1x gold, 2x silver and winning the industry award "Campaigns for Financial Service Providers" resulted in 15 points. As in 2015, Agentur am Flughafen was close behind in second place, followed by Wirz Wietlisbach Dialog.

27504846531_99a66da157_z
2 x gold, 2 x silver: Notch Interactive was the most successful agency of the evening.
 

Points Agency
15 Notch Interactive
14 Agency at the airport
13 Wirz Wietlisbach Dialogue
10 FCB Zurich
8 Y&R Group Switzerland
8 Team
7 Kind regards
6 four. Advertising agency
5 Publicis Communications Switzerland
5 Leo Burnett Switzerland
5 OgilvyOne
3 SKISS
3 Glutz communication
3 LST Schenker
3 make relations
3 Maxomedia
2 gkk DialogGroup
2 Media Brothers
2 Mainland
2 media form color
2 sens communication factory
1 defacto BE/ONE Hamburg
1 one marketing services

The medal table is calculated according to a point system. For example, a gold medal brings four points and a silver medal three points. Winning an industry award is worth 5 points.

Life_Time_Award_for_Betty_Bossi

DM Life Time Award to Betty Bossi

The DM Life Time Award was presented for the first time this year. It replaces the previous Post Award, but will continue to be sponsored by Post CH. The award is intended to honor deserving individuals or formative campaigns in direct marketing. The prize was awarded to Betty Bossi, which has been unique and successful for 60 years, not least thanks to its exemplary direct marketing measures. The award was presented by Andreas Lang, Head of Direct Marketing Services at Swiss Post CH.

Unbenannt-40_2
26967703744_051c350eac_z
Unbenannt-41_2
27577595645_7e3578544d_b
27504849431_3ea4e3b07f_z
27577592915_aae07fde6f_z
27577583985_58c39b5516_z
27478543812_19cd47775a_z
26967697484_f5ec6ed2fd_k
(Visited 94 times, 1 visits today)

More articles on the topic