Goldbach Interactive: New web presence for the Greenfield Festival
The Greenfield Festival starts the festival summer with a new website. Goldbach Interactive realized the relaunch of the website in responsive web design with a focus on emotions and interactivity.
The homepage presents itself on Greenfieldfestival.ch with emotional visuals, prominently placed line-up incl. possibility to buy tickets and with countdown in the run-up to the event. The embedding of social media widgets allows direct access to the official accounts of the Greenfield Festival on popular platforms such as Facebook, Twitter, Instagram, Spotify or Youtube.
The new website also offers an intuitive design and user-friendly structure. Festival-goers have the option on the newly designed website to follow the program on the go and to save their own favorite bands, festival dates or other important info about the event to an individual watch list. Each band is also presented with its own profile page, which also features videos as well as integrated links to the respective top tracks on Spotify, the official website and the respective Facebook profile.
The Greenfield Festival has been held every year since 2005 with a line-up of around 40 bands at the Interlaken airfield (BE).
Responsible at Greenfield Festival: Thomas Dürr (CEO Act Entertainment), Markus Meier (Booking & Marketing). Responsible at Goldbach Interactive: Daniel Unger (Creative Director), Katja Pilz (Art Director), Pascal Melcer (Screendesign), Sandro Morghen, Susanne Ulrich-Beck and Gia Thanh Ly (Concept), Mark Mirutz (Senior Consultant / Project Manager), Sergio Abad, Susanne Fankhauser (Frontend), Jonathan Droz, Michael Bolli (Implementation).
