Notch Interactive: Always the target in sight
For the start of the bike season, Search.ch launched the new feature "bike route planner". Notch Interactive developed the campaign.
With the "Veloroutenplaner", bike tours can be easily planned using official bike routes, elevation profiles and current weather data. In order to make the practical tool known to cyclists, Search.ch commissioned the Zurich-based digital creative agency Notch Interactive with the conception and implementation of an attention-grabbing campaign.
The bike route planner on Velo.search.ch contains official bike routes from Veloland Schweiz, elevation profiles and current weather data along the route. Easy or challenging route? Family outing or romantic lake tour? Over hill and dale or without detours from A to B? With the bike route planner, cyclists can tailor their personal route entirely to their needs. But the most important thing is the destination. Notch Interactive dramatizes this in two different subjects with oversized "destination objects" that the cyclist always has in view on his route.
The campaign for the bike route planner also serves as a harbinger and supplement to the Tour de Suisse 2016 and consists of print and digital posters, display banners, print ads, and social media advertising on Facebook, Instagram, YouTube, and Twitter. The two subjects can be seen throughout Switzerland since the beginning of this week and will be on air until the end of the Tour de Suisse in mid-June 2016.
Responsible at Search.ch: Florence Studer (Communications Manager), Jasna Smojvir (Brand Management), Christian Nübel (Art Director). Photographer: Hans Stark. Responsible agency: Notch Interactive.
