Customer growth and pitch wins

Ruf Lanz: K-Tip test passed

The consumer magazine K-Tipp is the largest subscription magazine in Switzerland. For 25 years, K-Tipp has provided clear, critical and competent information and stands for independent product tests and valuable consumer tips. The anniversary year is being used as an opportunity to further sharpen the K-Tipp brand with pointed communication measures. The creative agency Ruf Lanz has passed the test for this task. The first anniversary appearance will already be seen in June. Further measures will follow in late summer.

Karling becomes lead agency of Sihlcity

The urban entertainment center Sihlcity will be managed by the Karling agency from 2017. The Zurich agency was able to prevail in a competitive presentation and secure the overall mandate. Marketing Manager Corine Maissen on the agency change: "The upcoming anniversary was the trigger for our competitive presentation. Here, Karling's integrated and innovative concept clearly convinced the center management as well as the owners and tenants the best." Sihlcity's anniversary will be Karling's first work. Subsequently, all promotions such as the summer lounge, fashion week and Christmas sales will also be promoted with a new communication platform. Sihlcity will be ten years old in spring 2017. The unique combination of 80 retail spaces, 14 food and beverage outlets, a hotel, a health and wellness center, a medical center, a cultural center, a library, a church and the largest cinema complex in Switzerland is a success story. Sihlcity can now attract 24'000 visitors per day.

Matter Gretener Lesch: New customer with Gstaad Saanenland Tourism

After five years of successful work for Saas-Fee/Saastal Tourism, Matter Gretener Lesch is pleased to announce that the Nudge agency has now been given the opportunity to be creative for another well-known Swiss vacation destination. After winning a competitive presentation, it was entrusted by Gstaad Saanenland Tourism with the development of a strategic communication campaign for winter 2016/2017. This will be seen in various channels starting in the fall.

Relounge wins Spross as a customer

Relounge is growing in the truest sense of the word. The Spross Group from Zurich the agency already with its live communication for the anniversary 125 years Spross in 2017 inspire and care for. So well that Spross decided to choose Relounge as the new lead agency for the entire mandate. The commercial nursery founded in 1892 has evolved into an active group of companies with three business divisions: gardening and landscaping, dumpster service and disposal, and real estate. The group, which is managed by members of the Spross family, consists of Spross-Holding and its wholly owned subsidiaries Spross Ga-La-Bau, Debag Zürich and the majority-owned Platanus Group with Platanus-Holding, Platanus Immobilien and Spross-Immobilien. In total, the family-owned company employs 160 people.

Contcept communicates for Hotel W

Zurich-based PR agency Contcept Communication, together with German partner agency Styleheads, won the PR mandate for Hotel W in Verbier in a pitch process. Contcept is responsible for media relations, consulting and social media. Project manager is Rico Schüpbach. Styleheads is in charge of the markets Germany, UK and Russia.

Havas Worldwide Zurich: Coop Bau + Hobby acquired as new customer

Just in time for the beginning of spring, Havas Worldwide Zurich has discovered the joy of DIY: The agency wins Coop Bau + Hobby in a pitch process. With a comprehensive Leitidde, which is playable on all channels, one prevailed against the competition. In addition to all advertising measures, the individual stores will be given a new coat of paint. The first work will be on display next fall.

Four new customers for Admire

Outlet King, the largest outlet paradise in Switzerland, commissions the agency, which specializes in online and offline marketing, to design its new appearance. Based on creative and clever storytelling - adapted to a wide range of media and channels - Admire is developing a distinctive new brand presence. The first measures will be launched shortly and the new world will be pointedly staged for customers and partners.

For Auto Marti, Bern's largest BMW garage, Admire creates a new online and offline campaign and creates a social media concept.

In Immoveris, the agency also gained a partner that specializes in the marketing of residential buildings. Here, too, the agency promotes the newly created subjects in an unconventional way and shows once again that good ideas can be adapted to all industries.

Last but not least, a new modern responsive design website is being created for two subsidiaries of the Weiss & Appetito Group in close cooperation with a long-standing partner.