More than 120'000 motorists pass the building of the new Coop production and logistics site in Pratteln BL on the A2/A3 motorway every day. A huge illuminated sign from Westiform ensures perfect brand visibility at this prominent location, day and night. It is considered the largest illuminated sign in the whole of Switzerland.
The luminous Coop lettering has gigantic dimensions: the individual letters tower between 5 and 6.4 metres in the air, making them slightly larger than a full-grown giraffe. The entire lettering is over 21 metres long. In the dark, around 2,200 energy-efficient and ideally arranged LEDs ensure homogeneous illumination and brilliant colour effects. The WF Libra lighting control system ensures further energy savings: Because the logo only shines at full intensity at dusk. When it is dark, its luminosity is reduced by means of control and switched off completely during the night.
In around 500 working hours, the illuminated lettering was foresightedly designed, manufactured and then expertly assembled by the Westiform specialists. The individual letters consist of a steel framework on the inside, which is wrapped in an extremely durable stretch fabric.