Jung von Matt launches the new awareness campaign of Pro Infirmis
Pro Infirmis has made the fact that fear is a disability that must be taken seriously the subject of a new awareness-raising campaign created by Jung von Matt/Limmat.
800,000 people in Switzerland suffer from anxiety disorders. Those affected can no longer move freely and avoid public places. The consequences of this are often the loss of a job and a connection to society. The aim of the new campaign is to raise awareness of anxiety disorders and reduce the stigmatization of mental disabilities.
At the heart of the campaign designed by Jung von Matt is an emotional film. It impressively demonstrates that an anxiety patient often has to struggle with greater obstacles in their everyday life than someone in a wheelchair. The film was directed by award-winning Danish filmmaker Martin Werner.
The campaign theme will also be staged on Pro Infirmis' social channels with short and teaser versions of the film. At the same time, campaigning, online advertising on social media and news platforms as well as posters, print ads and postcards are used to communicate. With agenda setting and media work, Jung von Matt also makes anxiety disorders a talking point in the media.
Responsible at Pro Infirmis: Mark Zumbühl (Head of Communications & Member of the Management Board) ; Bettina Konetschnig (Communications Consultant, Social Media Manager). Responsible at Jung von Matt: Alexander Jaggy (Executive Creative Direction) ; Pablo Schencke, Johannes Raggio (Creative Direction) ; Bettina Ehrismann (Graphics); Marco Dettling, Marcel Mägerle, Marie Leggeri (Consulting); Nicole Hoppler, Nathalie Eggen (Media Relations, Content and Campaigning); Deborah Herzig (Art Buying). External partners: Pumpkin Films (film production) Martin Werner (director) Thomas Juul (photographer) Konnex-Dotkom (media).
