What to do before death

"OMG! Friday the 13th, no need to worry for Basler Versicherungen." Because despite its bad reputation, Friday the 13th is statistically a day like any other. But maybe it's just this date that gives you the kick you need to get a few things done that almost everyone puts off. That's why Basler Versicherungen has chosen Friday the 13th as Safety Day. For the nationwide campaign for this year's Safety Day on May 13, Erdmannpeisker worked with digital agency Campfire to compile the six most important things people should do before they die.

The entire campaign once again highlights the Life Coach of Basler Versicherungen, which provides close support to bereaved families after deaths and offers the help they need in coping with everyday life, administration and organization.

Because Friday the 13th is also a particularly good day for more life, the campaign also shows the 10 most popular things that people want to do before they die. In this campaign - conceived and implemented by Erdmannpeisker and Campfire - Basler Versicherungen goes even further and fulfills life dreams of 20Minuten readers, who could enter their wish on a special microsite and, with a little luck, win its fulfillment.

The extraordinary campaign was advertised in the 20 Minuten print edition and on 20min.ch throughout Switzerland on Friday the 13th. Erdmannpeisker implemented the campaign subject and the print ad and Campfire was responsible for the implementation of the HTML5 banners. Mediaschneider took care of the media planning for the campaign.

Responsible at Baloise: Marc Hallauer (Head of Marketing Switzerland), Yves Thiriet (Advertising Manager, Marketing Switzerland), Michael Besel (Head of Digital Marketing), Flavia Buser (Digital Marketing). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Sybille Erdmann (consulting), Patrick Fawer/Christina Weisser (AD), Urs Zwyssig/Oliver Krippahl (text), Jenny Zioerjen/Christina Weibel (media design); media editors: Laurence Saas, Simon Racine, Michelle Läderach; photography: Neumann und Rodtmann, Berlin. Responsible at Campfire: Damian Kunz (concept and consulting online), Dirk Unger (CD and creation online), Nadia Meier (text online), Noémie Viatte (development HTML5 banner), Patric Martin (technical consulting online); Aperto (technical implementation microsite).