Statement: Stay crisp with Wasa

Under the motto "Stay Crisp", the Zurich agency designed an activation for Wasa around the theme of yoga.

For the introduction of the products in the Coop stores, Statement developed a two-stage activation in cooperation with Wasa, consisting of a nationwide POS appearance on the topic of yoga as well as charity guerrilla yoga lessons in selected cities.

Wasa-POS-Aktivierung

A yoga machine was specially made for the POS appearance, where consumers can test their crispness and flexibility. You can win a yoga mat in crispbread look or a gym bag.

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The second part of the activation started on Sunday, May 8 in Zurich with the first of four Charity Guerilla Yoga lessons. 65 enthusiastic participants gathered at the Wipkinger Park to start the outdoor yoga season together with WASA. WASA donates CHF 10 per participant to a selected regional foundation. The campaign is supported by the experienced Guerilla Yoga organizers of the respective cities. Further Guerilla Yoga lessons will take place in the coming weeks in Lucerne (Saturday, May 21), Bern (Sunday, May 22) and Basel (Sunday, May 29).

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Responsible at Barilla Switzerland: Sandra Schmid (Marketing Manager), Sarah Gerster (Trade Marketing Switzerland), Sanja Donceva (Consumer Marketing Professional). Responsible at Statement: Philipp Brunner, Renato Auer, Roger Gebert, Mirco Cardinale and Andrea Barben (idea, concept, project management and realisation); pictures Wasa Guerilla Yoga: Dominik Bosshard / pictures POS: provided.
 

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