Statement: Stay crisp with Wasa
Under the motto "Stay Crisp", the Zurich agency designed an activation for Wasa around the theme of yoga.
To introduce the products in Coop stores, Statement developed a two-stage activation in collaboration with Wasa, consisting of a nationwide POS presence on the theme of yoga as well as charity guerrilla yoga lessons in selected cities.
A yoga machine was specially made for the POS appearance, where consumers can test their crunchiness and flexibility. The prizes include a yoga mat in crispbread look or a gym bag.
The second part of the activation started on Sunday, May 8 in Zurich with the first of four Charity Guerilla Yoga lessons. 65 enthusiastic participants gathered at Wipkinger Park to start the outdoor yoga season together with WASA. WASA donates CHF 10 per participant to a selected regional foundation. The action is supported by the experienced Guerilla Yoga organizers of the respective cities. Further Guerilla Yoga lessons will take place in the coming weeks in Lucerne (Saturday, May 21), Bern (Sunday, May 22) as well as in Basel (Sunday, May 29).
Responsible at Barilla Switzerland: Sandra Schmid (Marketing Manager), Sarah Gerster (Trade Marketing Switzerland), Sanja Donceva (Consumer Marketing Professional). Responsible at Statement: Philipp Brunner, Renato Auer, Roger Gebert, Mirco Cardinale and Andrea Barben (idea, concept, project management and realization); pictures Wasa Guerilla Yoga: Dominik Bosshard / pictures POS: provided.
