Vizner Borel: New splendor, New Aargauer Bank

This reflects the bank's claim to itself in its modern, customer-oriented style: To be and remain the bank of first choice for the people of Aargau. The campaign focuses on customers who have found the right solution for their financial concerns in their life situation.

With 33 branches in the canton of Aargau, Neue Aargauer Bank's proximity to its customers is not just lip service, but a real added value of the financial institution, whose roots in the region go back to 1812. Tradition and origin are also important and rock-solid pillars on which Neue Aargauer Bank stands. In order to maintain and expand its position as a leading regional bank, NAB offers state-of-the-art banking products, competent, highly trained staff, solution-oriented services and personal advice.

Communication from the customer's perspective

Those responsible at Neue Aargauer Bank wanted to sharpen the attractiveness of the regional bank thanks to its many values and advantages in communications and thus revitalize the brand. After an extremely lean and efficient agency evaluation process in the fall of last year, the concept of the communications agency Vizner Borel was convincing. In future, the new campaign will focus even more strongly on the consistent focus on solutions for customers. This attitude is emphasized with the new claim from the customer's perspective: "My solution. New Aargauer Bank."

After all, NAB's values benefit customers whose financial needs change depending on their life situation, age or stage of life. This is where the "My solution" promise sets an example. Neue Aargauer Bank's promise to have the right solution for every situation is presented attractively in the new campaign and demonstrated with the respective products, offers or services.

And why from the customer's point of view? Neue Aargauer Bank presents itself as it is perceived by its customers. Because it is about the specific customer needs that are to be satisfied. It is about their trust, which NAB wants to gain and strengthen. It is about their finances, which the bank takes care of. In other words, it is the very individual, personal solutions of each individual customer.

Real-life implementations

In line with the concept, the visuals show various situations from the lives of customers, to whose well-being NEUE Aargauer Bank has contributed with an individual solution. A star shines in each image as a life-affirming recognition feature. The emotional images are supported by the headline style, which sets the scene for the Neue Situation paired with the NAB. The consistent use of "New ..." means finding a new personal solution for every new need. Through the verbal reference to the NAB in every advertising medium, the campaign always supports the brand and is therefore unique.

Neue Aargauer Bank's overall campaign encompasses all advertising media: from TV/cinema commercials, posters, advertisements, product brochures, promotional offers, Internet presence through to the entire POS presence.

Responsible at Neue Aargauer Bank: René Stupf, Head of Marketing; Beat Ruch, Head of Marketing Communications; Martina Spiess, Senior Project Manager Marketing Communications. Responsible at Vizner Borel: Gian Maurizio, art director; Guillaume Borel, creative director; Markus Binggeli, strategy; Irene Stutz, consulting; Lajos Vizner and Guillaume Borel, overall responsibility. Film production: Doppelrahm, Christoph Rahm, director; Simon Rahm, producer. Picture editing: Istvan Vizner; pre-press: Detail.