Scholz & Friends for USM: Book Launch of "Rethinking the Modular

The comprehensive publication "Rethinking the Modular" marks the conclusion of the USM anniversary initiative "project50" developed by Scholz & Friends Zurich.

The book is published by Thames & Hudson and edited by the two curators Tido von Oppeln and Burkhard Meltzer. "Rethinking the Modular" is a multifaceted compendium on the subject of modularity. It explores the meaning of modularity in architecture and design in the past, the present and the future. The starting point of the book is the visionary design system developed by Fritz Haller and Paul Schärer 50 years ago. It is complemented by texts by leading designers, architects and theorists who reflect on the many different meanings and influences of modularity over the last fifty years. The work of the USM Masterclasses, who designed their own interpretations of modularity as part of the anniversary campaign, and the resulting exhibition are also documented.

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Atlas Studio is responsible for the design of the richly illustrated book. Anne Morgenstern took the photographs.

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Responsible at USM U. Schärer Söhne: Alexander Schärer (Chairman), Stéphanie Borge (Group Marketing Director). Responsible at Scholz & Friends Switzerland: Lukas Frei (creation), Michèle Gutmann, Tanita Bohny, Petra Moser, Tobias Baumann, Martin Samsel (consulting and strategy).
 

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