Mackat oversees launch of Emmi Protein Drink

The communication measures are aimed primarily at health-conscious, young men who are not only looking for a protein-rich drink for their workout, but also a very special treat. Because unlike other protein drinks that men are familiar with from the bodybuilding world, Emmi's protein drink tastes great.

The campaign has just gone on air (print) and online in Switzerland.
Emmi Protein Drink is initially only available in Switzerland. According to the press release, Emmi is launching the product in response to the ongoing trend towards protein-rich foods with a low fat content. Until recently, protein drinks were particularly popular in the fitness scene, but today they are appreciated by more and more people both for their contribution to muscle building and for their quick satiating effect.