JvM/Limmat: TCS is much more than a breakdown service
Around 1.5 million members make TCS the largest mobility club in Switzerland. Jung von Matt/Limmat presents the numerous club benefits in a campaign.
However, many of these members, and especially non-members, are often unaware that the TCS offers more than just roadside assistance. In addition to benefits for your own car, there are countless other club advantages in Switzerland and around the world. Club members also benefit from attractive mobility-related products and offers.
By demonstrating the breadth of these benefits, the club becomes relevant to other target groups in addition to motorists: At the start of the campaign, there will be an explicit focus on ETI travel protection, cyclists and families during the summer and travel season. Communication will take the form of posters, advertisements, online videos and performance-oriented online marketing measures, all of which will lead to the newly created microsites.
These are used to acquire club members and generate ETI contracts, as well as to confirm existing members in their choice. During the course of the year, additional subjects and microsites will appear on other products and club benefits.
Responsible at TCS: Dierk Schehrer (Marketing Manager Club); Audrey Isaak (Marketing Manager Club); Carolin Jünger (Marketing Manager Club). Responsible at Jung von Matt: Rob Hartmann, Johannes Raggio (Creative Direction); Florian Molinari, Kurt Bösiger (Art Direction); Samuel Wicki (Text) ; Nathalie Brogli (Graphics); Thomas Steiner, Vanessa Zwinselman, Doerte Dahm (Consulting); Deborah Herzig (Art Buying); Evelyn Schneider (FFF Production); Pepe Kägi (Production); Bettina Beyeler (DTP). Responsible at Jung von Matt/Impact: Dominik Habermacher, Benjamin Herz (Managing Partner). External partners: Clemens Petersson/ Aminta Iseppi, Who's Mcqueen Picture (film production) Ales Loborex, Bas Productions (service production); Rolf Hellat (direction) ; Jan Mettler (DoP); Wolfgang Weigl (editing) ; Manuel Gerber, Tonschliff (sound design/sound mixing); Danielle Stutz, DS Photographers (photo production); Oliver Nanzig (photography) ; Rohner Retouche (image editing); Stefan Bruckmaier, Netzeffekt (landing pages).
