SDV Award 2016: The shortlist

The Swiss Dialog Marketing Award 2016 will be presented on June 9. 180 projects were submitted, now the jury presents the shortlist.

On April 13 and 14, 2016, more than 800 interested people visited the award exhibition at the Dialog Marketing Fair (DMM) in Zurich. All submitted competition entries of the Swiss Dialog Marketing Award (FSDV Award) were generously presented in the wide Award Lounge. This year's motto of the Swiss Dialog Marketing Award (SDV Award) brings us back to the roots of what advertising and dialog marketing can and should be: Advertising is entertainment. On April 13 and 14, the SDV presented the more than 180 submitted works first for invited guests at the vernissage and then at the exhibition, which was open to everyone. The contenders for the Swiss Dialog Marketing Award 2016 provided material for lively discussions and inspired those interested.


This year's partners and sponsors and their VIP clients were given a chance to look around at leisure at the pre-vernissage with well over 200 invited guests. The SDV took this opportunity to sincerely thank all partners for their support.

The judging no longer at the fair

The expert jury reviewed and evaluated the competition in separate processes before the fair. Thus, there was an unfiltered view of the works, because it was agreed to maintain confidentiality about the winners.

Shortlist 2016

Awards were presented in 21 categories at the Swiss Dialog Marketing Prize. Who will win the awards is still open. But the jury has now determined the nominees for the categories.



This year's jury is made up of 21 experienced DM professionals, led by Christian Huldi. It is composed of agency heads, advertising clients and representatives from teaching and research. The new jury process has been refined once again. The dual jury system is fairer because it gives equal weighting to creation and success or efficiency. Thus, the chances for successful campaigns remain intact compared to creative idea campaigns.

Online exhibition of all submitted works

Starting at the end of April this year, all submitted works will be published under presented in the online exhibition. This creates even more transparency and enables a wide circle to study the current work in dialog marketing in detail.

The Award Night - the place of the award ceremony

The Award Night of the Swiss Dialog Marketing Award 2016 will take place on Thursday, June 9, 2016 at the StageOne in Zurich-Oerlikon. As part of a completely new gala event, the winners of the respective categories and the industry and special awards will celebrate their victory on stage. In addition, Swiss Post will present the "DM-Life Time Award" An entertaining evening with highlights and many opportunities to meet and exchange ideas once again. Werbewoche is the media partner of the SDV Awards. The points from the competition can be credited to Werbewoche's annual creative ranking.

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