Customer growth and pitch wins

Swiss remains loyal to Publicis

Publicis remains the communications agency of Swiss International Air Lines. Following an invitation to tender, Swiss decided to continue its collaboration with the agency at Stadelhofen. The decisive factor was "that the concept presented ties in seamlessly with our corporate strategy "Next Generation Airline of Switzerland" and brings it to life on all channels," says Bernhard Christen, Head of Marketing at Swiss. Publicis is looking forward to continuing the successful collaboration. Curdin Janett, CEO of Publicis: "After great campaigns like Seats for Switzerland, we are ready for the next chapter of the success story." The first works of the new appearance will already be seen this late summer.

Julian Thorner and Serap Yavuz are newly represented by Andreas & Conrad

The people agency Andreas & Conrad signs Julian Thorner and Serap Yavuz, two of the most up-and-coming Swiss presenters. Andreas & Conrad will strategically accompany Julian Thorner and Serap Yavuz and will take over the agency work for moderation assignments with immediate effect. Julian Thorner was a presenter at Joiz from 2011 to 2015, where he presented and produced his own daily news show "Noiz". After a study trip to the U.S., Thorner moved to SRF 3 in 2016, where the 28-year-old can be heard with his own show "De Samstig - mitem Julian Thorner." Serap Yavuz has hosted the lifestyle magazine "Freakish" (Tele Züri, Viva, MTV) since 2012. At the end of 2013, the Swiss woman with Turkish roots landed the hosting job for Planet 105's morning show. Serap Yavuz recently took the stage as a presenter for the "Swiss Nightlife Award".

ÖKK commissions Goldbach Interactive with further campaigns

In order to continuously position itself as the number one Swiss family insurer, ÖKK is again working with Goldbach Interactive (GBI) in 2016. In addition to online campaigns, GBI is also responsible for ÖKK's online advertising production. Various competitions are created to attract interested parties and potential customers, so-called qualitative leads. The main channels used are those of direct marketing as well as billboards, digital outdoor advertising via ePanels, and advertisements. Appropriate online and mobile advertising is also used. Goldbach Interactive thus relies on a coordinated mix of branding, performance, and mobile solutions to accompany the target group from initial contact to effective lead generation.

Mjm.cc wins tender for the organization of the Swiss Film Award

The agency Mjm.cc from Basel has won the project management contract to organize the Swiss Film Award 2016 with options for the years 2017 to 2020. The Swiss Film Prize is organized by the Federal Office of Culture in partnership with SRG SSR and the Association "Quartz" Genève Zurich. The award, held on Friday at the Schiffbau Zurich, was shown live for the first time on the television channels SRF2, RTS2 and RSI2. The concept agency has already been in charge of hosting the event since 2014. In addition, the six-person team handles around 50 communications, marketing and project management mandates. The Swiss Film Award is one of five awards that the agency organizes annually. Among them is the Best of Swiss Web Award on April 7, 2016 at the Kongresshaus Zurich.

Agency at the airport thematizes casting 4.0 for Christenguss

Christenguss from Bergdietikon is one of the most innovative companies of its kind, being one of the first Swiss industrial companies to rely on additive manufacturing. The new orientation of the soon-to-be 100-year-old company has prompted managing director Florian Christen to also bring communication into the age of Casting 4.0. To ensure that everything comes from the same mold, he has engaged the airport agency to develop a B2B brand and communications concept. The first measures will be on display shortly.

PRfact is the new PR agency for Bico and Happy Sleep

PRfact is pleased to accompany the media and public relations of Hilding Anders Switzerland with immediate effect. The mandate covers the brands Bico and Happysleep as well as the international test center, the Sleeplab in Schänis. PRfact will take over all PR activities for the brands as well as the support of the classic communication measures, which will be developed and designed by the advertising agency Ammarkt.