FCB Zurich strengthens creative leadership

A total of four CDs will now take on management tasks and create exceptional ideas for existing and new customers, as detailed in a press release.

New on board is Andy LustiCD Text. Andy Lusti, member of ADC Switzerland, formerly CD at Jung von Matt/Limmat, is regarded as an excellent creative and has won numerous national and international awards for his work. His campaigns for Migros, Graubünden Tourism and Volkswagen are particularly noteworthy.

His CD Art Partner is Marcin Baba. Born in Poland and trained as an online designer, he learned his trade at Scholz & Friends Hamburg before moving to Switzerland. Here, several of his works were awarded Cannes Lions. This is another reason why Marcin Baba, who has been with FCB for more than two years now, is being rewarded with the CD title.

The second management team consists of Flavio MeroniCD Art, and Sören Schröder, CD Text. Flavio Meroni, former Senior Art Director at Publicis and then Creative Director and Partner at the agency BCM. Sören Schröder, a communications graduate, trained in Düsseldorf at TBWA and in Hamburg at Scholz & Friends.

Flavio Meroni and Sören Schröder are the team responsible for the work "The Hearing Test Concert" for the hearing aid specialist Neuroth. The work was not only honored nationally with gold at the ADC Switzerland, but also won several international awards. Both have now also received an internal accolade and have been promoted to CDs.

The four creative directors will be supported by additional new colleagues: Sarah Ming, Copy; Fabian Zahner, Senior Copy; Paul Labun, Art Director; Katja SchlosserArt Director. "I am delighted that we have succeeded in strengthening our creative team once again at a high level and that we will soon be able to report on new campaigns for Hero, Helsana, Kägi, Repower and Neuroth," says Cornelia Harder, CEO of FCB Zurich.