Leo Burnett: furniture and accessories to enjoy
The process for the strategic brand positioning of the Micasa furniture store is now followed by a fresh appearance implemented by Leo Burnett, which in good Migros tradition is intended to entertain and activate.
Micasa furniture and accessories are more than just commodities. They are companions through life that people grow fond of and no longer want to do without. The campaign concept is used on various communication levels and media channels, online and offline. The campaign kicks off with films in which Micasa customers are unwilling to part with their furnishings. They simply take it with them on vacation or to the opera.
Responsible at MGB / Micasa: Roman Reichelt (Head of Marketing Communications MGB), Christoph Vogler (Head of Communications Specialist Stores), Lukas Vasvary (Head of Communications Micasa), Carine Bernet, Lea Gerber (Project Management Communications Micasa), Michel Keller (Division Manager Micasa); Philipp Marquard (Head of Media MGB), Valeria Marra (Project Management Media); responsible at OMD: Daniel Crespo (Media). Responsible at Leo Burnett: Anna Leudolph, Barbara Hartmann (creative), David Fischer (CD); Martin Stulz (ECD); Michael Gassler, Aline Litchenhaus (consulting); Erasmo Palomba (FFF); Natalija Pocuca (styling); Who's McQueen Picture (film production), Greg Bray (director), Tobias Dengler (DoP).
