Walker: Flyboard Fishing for Fisherman's Friend

The Zurich agency Walker has created the new spectacular advertising presence for Fisherman's Friend #FlyBoardFishing, which went on air these days. The video, produced by Cobblestone Hamburg, was commissioned by Germany, Switzerland and England. It tells the legendary strength of Fischerman's Friend with an extraordinary story.

In the icy waters of the Arctic, a pithy bare-chested fisherman skillfully jumps over icebergs on a flyboard. He then dives dolphin-like in the Arctic sea in search of his prey. The fascinating sounds that accompany his movements are surprisingly produced by a second fisherman aboard a fishing boat. This gray, old sea bear blows into a long pipe and thus provides his mate with the necessary steam. Thanks to his strong lungs, a fish lands on the ship as a trophy a short time later.

The film was shot on Mallorca in 40 degree sweltering heat with hydroflight athlete Lindsay McQueen in the role of the second fisherman under the direction of Axel Laubscher. The sound design was created by Wave Studios in London. The film's pan-European production ultimately ended in Sweden, where the icebergs were integrated by Important Looking Pirates, a studio specializing in visual effects.

The spot will be seen on TV on channels such as RTL, Pro7, Vox, SAT1 and MTV, as well as a YouTube preroll and on Facebook. On the client side at Fisherman's Friend, Chris Gibson (UK), Michael Geiseler (Germany), Philippe Bessire and J.Y. Cuendet (Switzerland) are responsible. On the agency side, Pius Walker as CD and Roger Beckett as copywriter created the new TV coup.

Walker won Fisherman's Friend in an agency evaluation a year ago (Werbewoche.ch reported). This is the first work for the new client of Pius Walker and his team, which made headlines around the world as recently as Christmas with the touching dementia spot "Grace" for Ifolor (Werbewoche.ch reported).

More on the current Fishermen's Friend campaign in the upcoming Print edition the advertising week.