Admire: drone movie for mini/privera
In two new short films for online media, the Admire agency shows how to promote the new CI/CD to its employees and at the same time advertise the largest Mini fleet ever sold.
The specifications were ambitious, according to the press release: The concept, the wording and the recordings had to be created within eight days. The goal was to create a video about the acquisition of the largest mini company fleet ever sold, which on the one hand would serve as employee information and on the other hand would present Privera as an attractive employer.
Their partner, Mini Center Bern made the seemingly impossible possible and delivered 29 completely new and branded Minis within six weeks. Their video was part of a larger Facebook campaign. With the help of this campaign, Mini Center Bern was able to increase the number of interacting people by over 6000 percent, as well as the total reach by about 180 percent. With a budget in the low three-digit range, the company reached well over 25'000 potential and product-savvy customers.
Responsible at Privera: Jens Nyffenegger (Purchasing Manager). Responsible at Mini Center Bern: Nicole Platz (Marketing Manager). Responsible at Admire: Oliver Hofer (project management, concept, text), Boris Aebi (music), Claudio Maestretti & Dominic Beyeler (Airmotion).
