Airport agency: full painting mailing
The agency at the airport advertises with a special mailing for the advertising spaces of the VBZ streetcars.
The Cobra streetcars in Zurich offer the space to communicate brands and their message on a large scale. Five streetcars are ready for full painting. To get more campaigns onto the streetcars, the airport agency created a door-opener mailing for VBZ Trafficmedia - the internal marketers of the advertising space. This involves sending out a set of paints and advertising stickers specially individualized to the brands of the target customers. If the customer requests an appointment for consultation, he is visited with a snow-white model streetcar. The customer can thus use the design set to try out how passengers and passers-by perceive his brand on the streetcars every day in the Limmatstadt.
Responsible at VBZ: Daniel Andres (Sales Manager VBZ Trafficmedia), Serge Nater (Product Management VBZ TrafficMedia). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Patricia Eugster (Assistance), Miriam Egli (Consulting/Text).
