A legend with rough edges
Serviceplan Suisse and Plan.Net Suisse are developing the international anniversary campaign for Ricola to mark the 75th birthday of the herbal sugar.
Ricola herbal sugar is different from other candies - namely, it is the only square one on the market. And unchanged by conviction for 75 years. A proverbial legend with rough edges. And it was precisely these that had to be showcased on the occasion of the herbal sugar's 75th birthday. Serviceplan Suisse is staging the straightforwardness of herbal sugar just as straightforwardly: with a striking print and POS campaign that is being used not only in Switzerland, but also in other markets.
The anniversary website Ricolaoriginal.comwhich acts as a central campaign hub, was designed and implemented by Plan.Net Suisse. Anecdotes from 75 years of original Swiss herbal sugar can be found there - along with a competition in which sweets made of pure gold can be won.
Responsible at Serviceplan Suisse: Ulrike Schumann, Gabriel Schuster, Günter Zumbach, Christian Sommer (creation), Nino Zuberbühler, Nadine Stüssi (consulting), Christian Baertschi (overall responsibility). Responsible at Plan.Net Suisse: Eric Markowski, Nina Martens, Thomas Lueber (creation), Susi Martin (consulting); Felix Streuli (photography), Felix Schregenberger (image editing).
