The House and Victorinox Travel Gear on a joint journey

Since the beginning of 2015, The House has been supporting Victorinox Travel Gear in various marketing tasks during the digital transformation. Among other things, this has resulted in the requirement for a basic concept for audiovisual product information films, which are used in particular before and during the launch of new collections (POS, trade fairs, web/social media, internal communication, training, etc.).

Since the films are used worldwide, they must also function without voice-over and impressively present the benefits within 60" and 30". The basic concept also took into account the two other requirements: Establishing production standards for high synergy and recognition. Space for individual staging - depending on the positioning of the respective collection.

The result can now be seen in the first pilot film for the "Lexington 15" laptop bag. From the basic concept, a film style has emerged that is composed of 3D composing, CGI elements, motion graphics as well as music/sound effects. On this (data) basis, the expansion and interactive networking with other presences is efficiently possible at any time.

Responsible at Victorinox Travel Gear: Urs Keiser (Global Head of Marketing & Sales), Adrian Guertner (Senior Marketing Communication Manager). Responsible at The House: Grischa Rubinick (Executive Creative Director), David Roth (Creative Director Copy), Manuel Steiner (Art Director), Andreas Jorgella (Consulting & Project Management), Production Daniel Müri, Cloudscape.