Spinas: Growing up is not child's play
The Zurich agency Spinas Civil Voices is calling for donations with a print campaign for Pro Juventute.
Pro Juventute, the largest Swiss children's and youth organization, is itself anything but young. For more than 100 years, it has been supporting young people in their everyday lives and providing them with help and advice in times of need. Millions of children have already been able to count on Pro Juventute's help at some point in their lives, and many of them have been saved from worse and worse as a result. Because the foundation is largely financed by donations and therefore needs a broad public, Pro Juventute is currently launching a print campaign, which has been designed for the first time by the Spinas Civil Voices agency. The focus is on three babies, who are shown in a "Jööh" way the long way from toddler to adult. The aim is to remind the many mothers, fathers, grandparents and godparents in the country about Pro Juventute.
Responsible at Pro Juventute: Katja Wiesendanger (Head of Marketing).
Responsible at Spina's Civil Voices: Miriam Fischer and Matthias Freuler (creation), Martina Honegger (consulting), Simon+Kim (production), Simon Bolzern (photo), Kim Sokola (image editing).
