Samsung launches 360° VR music video with Seven
Samsung is using virtual reality to promote its new Wireless Audio 360° Speaker. In collaboration with Serranetga and Swiss soul musician Seven, the company is launching a 360° VR music video for the latter's song "No".
Unlike conventional speakers, which project sound in only one direction, Samsung's new Wireless Audio 360° Speakers evenly fill the entire room with sound. In order to convey this sound experience up close to the target group, the campaign relies on an elaborately produced 360° music video. The proverbial center of the VR experience is the Samsung 360° Speaker, which fills the room with sound in the form of animated sound waves.
Florian Beck, Executive Creative Director of Serranetga, on the project: "Virtual Reality has outgrown the early adopter stage and is well on its way to becoming a mass phenomenon at the latest since Youtube and Facebook support 360° videos."
The music video is promoted via YouTube and Facebook. Even without VR glasses or Google Cardboard, the target group can immerse itself in the virtual world via desktop or smartphone.
https://www.youtube.com/watch?v=ax92NC8Nlgo
Responsible at Samsung: Anja Olsson (Head of Marcom) Allan Haverman (Marcom Specialist). Responsible at Serranetga: Florian Beck ( Executive Creative Director), Claude Eberhard (Creative Director), Mitch Bekk (Director/AD Film), Luca Zurfluh, (Director/Junior AD Film), Pascal Baumann (AD), Antonia Meyer (Text), Nicolas Hostettler (Digital Strategist), Tanja Birrer (Consultant), Wojciech Andrzejczak, Nicolas Roos, Diego Dirren (Programming), Niklaus Baer (PR), Maurizio Rugghia (Managing Director), Stefan Bircher and Gustaf Richter (Shining), Seven (Music), Peter Clausen Film (360° & VR Technical Provider), FGV Schmidle GmbH (Studio).
