Edi.15: The winners

Edi., the Swiss prize for advertising, industrial and corporate films, was held for the sixteenth time this year. Four jury teams with a total of 42 jurors evaluated around 300 films in three categories over five days. On Thursday, Nov. 5, 2015, at a festive gala in Zurich's Schiffbau, the winners from the Shortlist awarded.

Here you can see a compilation of the 14 winning films with credits as well as a short excerpt from each laudation. (uma)

Commercials: TV and cinema spots

Special Edi. for idea / concept to the series: WOZ SVP / Marignano

A political issue with a positive backflip. A current topic, an ingenious idea and some self-irony. Not only the realization, the acting and the direction, but especially the idea and the script convinced the jurors. That gives a special Edi. for script and concept. Link to the film.

Special Edi. for Directing at: Festival du Film Français d'Helvétie 2015

A famous actor, perfect dialogues and three different roles all vying for participation in a festival. This combined with a great direction makes this work a mini-feature film with format. The jury awards this achievement with a special Edi. for direction. Link to the film.

Gold: Scroll

Another one of those moments that we - the baby boomer generation - know very well. Moments when we suddenly realize that we have grown older. The film captures such a moment. An everyday situation that changes everything. Subtly told by actor and director. A bit painful perhaps, but fortunately with a lightness that makes us - finally - get involved with the subject. For this, the jury gives it gold! Link to the film.

Silver: Find the one

A fairy tale with speed and wit, which takes us for a moment into another world, to finally let us land velvety soft on the ground of reality. Greatly produced and realized on an international level, the jury awards this work with silver. Link to the film.

Bronze: Wine campaign - Surprise

Every day, people accomplish incredible things. The craftsmanship and dedication they display in doing so can also be found in this film. Those who do it for the cause and not for the fame are all the more happy about the recognition they receive. And that means bronze for a beautiful film. Link to the film.

Bronze: WOZ SVP

This film impresses with its reduced and consistent staging. With refreshing self-irony, it shows us the power that consumers can have today. Satisfying them is hard work. And sometimes a fairy godmother helps. The jury smiles and awards bronze. Link to the film.

Corporate: Image films

Special Edi. for cut to: The heartbeat of Switzerland

With poetry, charm and joie de vivre, this film takes us on a journey in the rhythmic pulse of the heart. The snappy and cheeky editing is what drives the story forward. For this, there is a special Edi. for editing. Link to the film.

Special Edi. for music an: Maintenance Engine Change

Unobtrusively, the music draws the viewer in and elegantly reinforces the overall impression of this industrial production. Variations of the motif, caesuras and rhythm changes create an almost hypnotic pull. For this achievement, the jury awards a Special Edi for Music. Link to the film.

Gold: The test

This film was convincing on all points. At the center is an original basic idea that translates the brand DNA surprisingly and consistently into a visitor film. The story is told with a lot of tongue-in-cheek and entertaining. The film's craftsmanship is of a very high standard: be it the precise acting, the outstanding production design, the witty visual language, the attention to detail or the solid sound design. For this, the jury awards gold. Link to the film.

Corporate: Marketing films

Silver: Designer

The director's strong signature is evident in the look, sound, editing, photography and mise en scène. The evidence in the narrative suggests a longing that is already present. This stylish realization hits the target audience in the heart and takes them on a cinematic journey. This is worth an Edi. in silver to the jury. Link to the film.

Corporate: Internal Communication & Training

Bronze to Series: Take Care - Property Security / IT Security / Health Protection

Through the fast-paced & funny animation concept, students are introduced to the most important regulations and rules of conduct for working in the new house. The strikingly fresh illustrations have a lively effect and convey the less exciting content in an entertaining way. The films thus reflect the creative environment. That gives bronze. Link to the film.

Online & Multimedia: Internet Virals & Clips

Gold: Cup Winner

There are many experts in football. The expert in this film, however, is not only heavy in weight, but also in concept. Actually, all she has to do is predict the next Cup winner. But what she seems to master in a short pre-roll proves to be extremely difficult in the subsequent making-of. But as extremely amusing. And this proves the client's greatest asset: humor and self-irony. For this, the jury awards gold. Link to the film.

Silver: Jonas Fricker - Your Green Voice in the National Council

Election videos of politicians are not among the usual suspects for an Edi. All too often, the content is empty and the videos are soppy. So it's all the more gratifying when someone shows that things can be done quite differently. With an idea that attracts attention from the very first sentence and conveys the message in a surprising way. And with an implementation that comes across as charming and professional despite a limited budget. Reason enough for the jury to give this candidate their vote. And for silver. Link to the film.

Online & Multimedia: Transmedia & Entertainment

Bronze: Foul?/swallow?/card?/handball?/penalty?

An online recruitment campaign full of power and action. From an unusual perspective, the target group experiences in a playful way what it means to make decisions on the soccer field. Foul sequences from different perspectives glide seamlessly into each other. An audiovisual experience that is convincing throughout the entire game. The result is also impressive: Bronze at the Swiss Championship in the category Online and Multimedia. Link to the film.