Wine selfie campaign for Denner

Vizner Borel asks wine customers to pose with their favorite wine for Denner.

Vizner Borel's campaign for Denner wine, which has been running since 2013 ( reported) will continue in the fall of 2015. The centerpiece is an online promotion in which Denner wine customers are asked to post a selfie with their favorite wine and a comment to the website Denner selfie post.

Posters, banners and POS measures are used to publicize the promotion. Two existing TV/cinema commercials are also being used again for Denner wines.


Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (text), Irene Stutz (consulting), Michael à Porta (wetalkwithyou), Nina Rolle (JBW Media). 

More articles on the topic