Scatter plot: Election campaign with Hero eggs Ravioli
On October 18, the Swiss elect a new parliament. And Streuplan has also entered the election campaign with a candidate. He really does offer everything you would want from a politician.
In addition to the down-to-earth authentic election video, the campaign was supported with selectively placed election posters. Seeding of video and photos was done via viral publishers. The result was various media reports (including Aargauer Zeitung, Tele M1, Zappin', Blick, etc.).
A street campaign in front of various Coop and Volg stores is of course also part of the campaign.
And, of course, social and online media will also be populated with election-related content and display advertising in the political environment. The reactions to Facebook are positive throughout. Individual contributions were even shared by seasoned politicians.
Whoever elects this candidate to the National Council has actually already won.
Responsible at Hero Switzerland: Christian Schenk (Head BU Retail), Marisa Schwyter (Marketing Manager), Nikolas Petschen (Marketing Assistant). Responsible at Streuplan: Thomas Back (overall responsibility), Simona Maiolo (consulting), Marco Schlatter (consulting), Ennio Cadau (text / concept), Philip Ziegler (text / editing), Willy Rogl (design / production), Eva Gächter (online).
