Walker for Ifolor: Bloody 60 seconds version
There is also a long version of the new Ifolor campaign by the Zurich agency Walker with numerous extra scenes - and blood. We show the 60-second version in advance. As an addendum.
By the way, the elaborate spot was shot in Latvia - with actors who reenact Viking battles in their spare time but don't always pay attention to authenticity down to the smallest detail. "We learned a lot about Vikings," recalls agency founder and creative director Pius Walker. "For example, that contrary to our common images, they did not wear horns on their helmets." Walker is happy with the result - even with the long version, which is not a given: "With one-minute spots, there is often a danger that they become a bit boring. That is not the case here, in my opinion." Like the 35-second spot, the long version will be broadcast on TV. First in Switzerland. Then later in Finland as well. (hae)
Responsible at Ifolor: Dominique Baumann (Head of Marketing and Communications DACH). Responsible at Walker: Pius Walker (CD), Roger Beckett (CW), Jenny Grunberg (AD), Cornelia Nünlist (Account Director), Catherine Elf (Art Buying) Ben Gregor (Director), Sara Cummins (Producer), Knucklehead (Production), Finish (Post Production), Whitehouse Post (Editing Company), Paul Harrison (Colourist), Christopher Sabogal (Director of Photography), Cheryl Payne (Post Producer), Ben Stephens (Editor), Parv Thind (Sound @Wave), Baltic Pine (Latvian Prod Company).
