Maxomedia: Find new cars on Autoscout24
An optimized search mask on Autoscout24 leads prospective buyers quickly and easily to their new car. Maxomedia is responsible for the conception and realization of the communication campaign.
In addition to over 120'000 used cars, Autoscout24.ch also has around 30'000 new car offers. Thanks to the newly created new car section, these can now be found quickly and easily by means of an integrated, brand-independent search query tailored to individual needs. Close cooperation with garages and partners ensures a comprehensive range of vehicles in the new car segment.
Maxomedia created the communication concept and uses various advertising formats to encourage people to discover new cars on Autoscout24.ch. The key visual is the heart of the campaign. It positions the platform - previously perceived by car seekers, sellers and partners primarily as a used car marketplace - as an innovative new car platform with immediate effect. The campaign includes posters, banners, trueview ads and radio spots.
Responsible at Autoscout24: Jean-Claude Zulauf (Marketing Manager), Andreas Schrag (Chief Marketing Officer Scout24). Responsible at Maxomedia: Michel Sulser (consulting), Romaine Brunner (consulting), Simon Muster, (consulting), Reto Schild (creation), Daniel Rödel (creation), Antonia Bekiaris (text), Philippe Stucki (graphics), Noah Moor (motion design).
