Ruf Lanz for VBZ: The clean Volkswagen
The VW emissions scandal moves the world and the media. Against this background, the Ruf Lanz agency shows which Volkswagen meets strict environmental standards: the Tram.
Because a single streetcar lane carries the same number of people as five car lanes. And one person in a streetcar causes 13 times less CO2 emissions than one person in a car (measured with average occupancy). VBZ already transports 80 % of all passengers with environmentally friendly electric energy - that's about 720'000 people per day. No wonder, this Volkswagen enjoys unbridled popularity in Zurich. The current VBZ subject is causing a stir in 20 Minuten on Tuesday and is already being diligently spread on social media channels.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Pascal Trütsch (Consulting), Armin Arnold (DTP).
