FCB Zurich designs new campaign for HCD
The 2015/2016 ice hockey season kicked off at the beginning of September - and for HC Davos, the title defense project. The record-breaking champions are supported in their communications by the FCB Zurich agency.
The advertisers from the city on the Limmat are realizing the entire seasonal communication for the Grisons team. This includes match posters, radio spots and a new online presence. The match posters in particular play a special role. The posters should not only inform the fans about the current match dates, but above all strengthen their identification with the team. At least that was the brief.
The players are therefore at the center of the new campaign: each motif shows a player portrait combined with a combative message. The selection is not limited to just a few key figures in the team. Instead, there is an individually designed poster for each team member. In this way, the communication already expresses what actually characterizes the HCD - namely determination, commitment and team spirit.
Responsible at HC Davos (HCD): Marc Gianola (Head of Marketing & Sponsoring), Markus Glarner (Head of Communications & Ticketing), Sandro Rizzi (Communications and Events), Nina Koller (Event Manager). Responsible at FCB Zurich: Dennis Lück (CCO), Sören Schröder (Head of Copy/Concept), Marcin Baba (Art Direction), Dominik Brülisauer (Copywriter), Fabian Sigg, Lukas Schnider (Graphic Design), Manuela Tappe, Annika Hänni (Web Design), Olivier Walther (Photo), Nina Danner, Sharon Nehrenheim (Consulting).
