Change at the top of Switzerland

There is a change in the management of Switzerland: Ursula Kaspar, who co-founded the company six and a half years ago, is stepping down as Managing Director. The Board of Directors has appointed Jürg Gujan as her successor.

The 38-year-old Gujan looks back on a twelve-year career in market research on the client and agency side. He first worked for SAM Sensory and Marketing and then for Coop Genossenschaft Basel as a project manager in market research before joining Isopublic in 2011, where he was head of research. Jürg Gujan holds a degree in Food Engineering from ETH Zurich and a Master in Advanced Studies in Marketing Management and Business Administration from the University of Basel.

At Switzerland, a company specializing in online market and opinion research, Jürg Gujan will take over as Managing Director from Ursula Kaspar, who informed the Board of Directors in the spring that she wished to step down from management for private reasons. She will continue to work as a senior consultant for Switzerland. "Without Ursula Kaspar, we would not have been able to anchor Switzerland as a permanent fixture in the Swiss market research scene in such a short time, and we owe her a great debt of gratitude for this. We are pleased that she will continue to support us in the future," says Marco Taborelli, Chairman of the Board of Switzerland. "At the same time, we are convinced that we have found the right man in Jürg Gujan to further develop our institute in digital market and opinion research."

Gujan took up his post as Managing Director of Switzerland on September 1. On the same date, the Board of Directors appointed Cornelia Eck, who has worked for the institute since April 2013, as Deputy Managing Director.

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