Formeldrei: Publisuisse seeks the rating champion
Whoever has the sport has the audience and therefore the best ratings. Publisuisse, the exclusive marketer of SRG SSR, presents the big Sport Live rating quiz for the professional audience in media and advertising agencies as well as advertising clients.
The search is on for the Rating Champion. The winner will be the person who best predicts the expected ratings of eight blockbuster events of the coming sports year from football, tennis, skiing, Formula 1 and athletics. Prizes include two VIP tickets to selected Swiss sporting events for each round and two exclusive VIP tickets to the 2016 Swiss Federal Wrestling and Alpine Festival in Estavayer for the overall winner. The insider information provided by Rainer Maria Salzgeber and his fellow presenters in French-speaking Switzerland and Ticino will help with the guessing process. The competition kicked off with a personalized print mailing and the sending of e-mails. From round two onwards, players will be reminded in good time to submit their tips. Betting on the microsite Ratingquiz.chwhich Publisuisse implemented in-house in the same way as the key visuals. There, the tips can be submitted until shortly before the event and all interim results can be called up.
Responsible at Publisuisse: Luca Jost (Project Manager Communication / Responsible Sponsoring); Rainer Binggeli (Head of E-Channel). Videos: TPC Zurich; Mike Dürig (Head of Graphics). Responsible at Formeldrei: Moritz Adler (creative direction); Christian Wüthrich (text/concept); Matthias Guggisberg (art direction); Patrick Ochsenbein (consulting). Photo: Jan Holgerson, Zurich.
