FCB Zurich/IPG: Zurich celebrates the family
At the beginning of July, FCB Zurich's emotional online film "The Kinderviews" announced Zurich Insurance's family campaign. After the great success of the clip and around 2 million views, the second part of the communication now follows.
With its products especially for families, Zurich Insurance offers the best solutions for parents and their children. For example, with Zurich crèche insurance, "Zurich Junior" children's insurance or advice for families from Zurich experts. That's why the current campaign, consisting of a TV commercial, a cinema commercial, posters, print measures and web banners, is all about protection for your loved ones.
https://www.youtube.com/watch?v=F3Eja2oLHpE
The family campaign in Lausanne, Lucerne and Lugano is accompanied by a sympathetic campaign: At an installation, around a hundred blue umbrellas float above the heads of pedestrians and protect them from the weather. The youngest children are also given children's umbrellas.
Responsible at Zurich Insurance: Marie-Sophie Teyssier, Tania Moghrabi Cook (Group Brand Marketing); Gian Gartmann, Priska Kaspar, Petra Mosberger (Marketing Communication & Brand Management Zurich Switzerland); Andreea Prange, Philipp von Schulthess (Digital Business & Portals Zurich Switzerland). Responsible at IPG / FCB Zurich: Dennis Lück (creative direction); Hanja Baruschke, Flavio Meroni (art direction); Kelsang Gope, Marietta Mügge (text); Carmen Köll, Annika Hofmeester, Stephanie Schmutterer (consulting). Film: Fish Film (film production); John Cheesemore (producer); Salmon (director). Photo: David Oxberry. Responsible at UM Media: Cici Steinmetz (Client Service Director); Tina Lixfeld (Media Planner); Martin Osen (Head of Online).
