Goldbach makes Bernina.com fit for the international market
Goldbach Interactive once again became active for the world's leading sewing machine company Bernina and implemented the website in Responsive Design as well as with a customizable start page for all country representations.
Bernina is a client of the full-service agency Goldbach Interactive, which already designed a virtual creative world for the Swiss sewing machine company five years ago via a new website. The new website was launched in 40 countries and 29 languages. It was and is particularly important to ensure that Bernina can be reached in all countries under the same URL. Bernina.com.
A new responsive web design was implemented, which supports the user experience of Bernina.com on all mobile devices internationally. In the course of this, the focus was on a contemporary and thus flexible design. On the new design basis, it is possible for all Bernina country representatives to set up an individual start page. All images, as well as the various showrooms, can be selected individually and according to country. A smooth paralax animation, haptic elements as well as the reduction to the essentials underline the flexible web design.
Bernina is one of the world's largest manufacturers of sewing and embroidery machines and sewing accessories. All products as well as inspirations are adapted to customer needs and are now available on all end devices.
Responsible at Bernina: Philipp Köstner (Head of Online Marketing). Responsible at Goldbach Interactive: Alain Ryser (overall responsibility), Florian Fischer (project management), Jonas Moser (AD), Sandro Morghen (conception), Florian Mäder, Susanne Fankhauser and Sergio Abad (frontend), Marc Birkner, Thomas Wüthrich and Patrick Wiemann (programming).
