JvM/Next: Pack your bags and win a vacation

With winning codes on the PET bottle lids, participants can win on Pack-your-bags.ch Unlock travel paraphernalia like sunglasses, flip-flops, etc. and use them to pack their personal virtual travel suitcases.

Each Iced Tea increases the chance to pack a suitcase faster and check in. The goal of the summer campaign is to pack one's suitcase with the required utensils: Only those who have all the specified items together can check in their suitcase and thus take part in the prize draw for a trip. Each suitcase checked in increases the chances of winning in the respective suitcase category. The suitcases come in three different sizes. The principle is simple: the larger the packed suitcase, the further you fly. In partnership with Migros Ferien, there are nine city trips in the small suitcase category, four European trips in the medium suitcase category and two overseas trips in the large suitcase category to be won. In addition, cool instant prizes such as suitcases, bath towels, deck chairs, etc. in the iconic Ice Tea design will be raffled off.

The Zurich-based digital agency Jung von Matt/Next created a playful approach that involves customers in the game over the entire competition period. The mobile-first responsive design approach was chosen for the conception, creation as well as the technical implementation. The campaign is now in use throughout Switzerland and ends on September 6, 2015.

Responsible at Bischofszell Nahrungsmittel: Arnold Graf (Key Account/Product Group Manager). Responsible at Migros: Stephan Lustig (Category Manager Beverages/ Health); Angela Schärer (Category Field Manager Beverages/ Health). Responsible at Jung von Matt/Next: Markus Schärer (Executive Digital Direction); Marco Zimmerli (Creative Direction); Annina Walker (Art Direction); Oliver Vedolin (Strategy/Conception); Amir Ferhatbegovic (Project Management); Ralf Brändli, Raphael Prader (Technology).