Havas Worldwide Zurich: A New World of Banking

Havas Worldwide Zurich created a campaign to launch Credit Suisse's new private banking app.

Credit Suisse is on track for the global and comprehensive digitization of its private banking business. As a milestone, a new, updated banking app for tablet and smartphone was launched on April 7, 2015. In addition to classic banking features (such as account balance overview, credit card spending and payment transactions), the app now also offers enhanced trading functions and an in-depth portfolio overview and insight with a wealth of market and research data. It also features improved usability and state-of-the-art security standards.

In the campaign developed by Havas Worldwide Zurich, each of the five subjects shows people in an everyday or leisure situation using a tablet or smartphone. In each case, three keywords comment on the action in the picture, with the second describing the action being performed with the app. For example, a woman at the hairdresser's "trades" between washing and blow-drying her hair: Wash - Trade - Blow-dry. Or a young woman makes an online payment during a stopover on her bike: Rush hour - online payment - snack. This shows how effortlessly and naturally the use and benefits of the app fit into daily routines. The campaign claim "Credit Suisse Private Banking Switzerland App. Always one step ahead." finally puts the added value of the new digital solution into words. Sven Bänziger is responsible for the photos.

Print ads in commuter newspapers and magazines as well as out-of-home posters ensure high awareness during the summer months. The campaign is supplemented by animated online banners on high-traffic websites as well as posters and flyers in the branch offices.


Responsible at Credit Suisse: Tarkan Özküp (Marketing Switzerland, overall responsibility), Tharek Murad Aga, Daniel Studer (Marketing Global Digital Private Banking), Marion Streit, Belinda Simeon, Martina Lebherz (Marketing Private and Wealth Management Clients), Anja Herrmann, Claudia Kuhn, Gregor Eicher (Advertising), Santiago Bänziger, Xia Feng (Online Marketing). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe (CD), Mathias Bart (text), Denis Schwarz (AD), Walter Tagliaferri, Claudia Sigg, Martina Huber (consulting), Sven Bänziger (photo), Süsstrunk & Jericke (image editing).

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