Notch Interactive: Campaign for Search.ch App
The new campaign for the Search.ch app focuses on the "Live Search" function. The campaign by Notch Interactive shows what sets the app apart in a fresh and striking way.
You are traveling in a foreign city and want to know where the nearest ATM is? Which restaurants and bars are nearby? Or how far it is to the next streetcar stop? Live Search" displays all this and much more quickly and easily on your cell phone. Anyone who uses the new function receives all the important information around them directly on their mobile phone, depending on time and location. Thanks to "Live Search," the big, wide world becomes a little smaller and Switzerland moves closer together. This benefit is illustrated in an "all-round" sympathetic way by the visual guiding idea of the new campaign, which Notch Interactive conceived and realized. The current claim "For everything around you" additionally strengthens the central idea.
The two new campaign subjects show well-known buildings and landmarks of the various Swiss regions and position the Search.ch brand as well as the app even closer to the Swiss population: The online service provider Search.ch is part of the Swiss common property, just like the castles of Bellinzona, the Federal Palace or the Château de Gruyères. The aim of the communication is to make the innovative and versatile tool even more human and tangible. It also aims to generate more app downloads. The campaign includes posters, advertisements, online and mobile banners, e-boards and e-panels and is now visible throughout Switzerland.
Responsible at Search.ch: Matthias Adolf (Head of Marketing), Jasna Smojvir (Senior Marketing Specialist) and Lara Wyss (Art Director). Responsible at Notch Interactive: Peter A. van der Touw (Overall Responsibility), Roger Oberholzer (Strategy Director), Jeff Gerber (Creative Director), Martin Stauch (Art Director), Marco Klein (Art Director), David Elmiger (Copywriter), Heike Gross (Copywriter), Paola D'Ambrosio (Consultant/Project Manager) and Alain Gantner (Consultant/Project Manager). Realization campaign visuals: Croci & du Fresne Photography & Compositing.
