SDV Award 2015: The winners

At the weightless award night in Zurich, the Swiss dialogue marketing industry celebrated its sky-high winners. A total of 42 gold, silver and bronze awards were presented in 17 categories.

The advertising elite gathered at the Kongresshaus in Zurich on Friday to award the best of their guild. In total, the 26-member jury around the experienced captain Christian Huldi awarded 42 metal awards as well as 24 certificates. It was not only the award winners who were completely detached on this evening: Melanie Winiger and Chris Hanselmann also presented as if from another star amidst the space decorations.

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While Winiger maneuvered the award rocket through the universe of dialogue marketing as daringly as she was experienced, her co-pilot Hanselmann also provided intergalactic entertainment with his guitar. After the awards ceremony, the exuberant advertising stars performed moonwalks to the music of DJ Luzius Wespe.

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More prices, more gold

After the Gold Award was presented three times last year, it was received five times last Friday. 16 astronauts flew in silver, 21 bronze. The bottom line is that eight more trophies were awarded than in 2014. All winners in all categories are listed in the table at the end of the article.

The strongest force in the advertising space was once again the city on the Limmat. Y&R Group Switzerland is the most successful agency at this year's Dialogue Marketing Award. The agency particularly shone with its compliments campaign for Migros' "I am" range and the relaunch of the Migipedia participation platform. The SDV Award jury's reward: 1 x gold and 1 x silver for "I am" and 2 x silver for Migipedia. The successful evening for Y&R Group Switzerland was rounded off with two bronze awards for the freefall campaign for Audi and the spam mail for the organisation "Tischlein deck dich".

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Gold for the Migros "I am" campaign (from left to right): Corin Camenisch (Migros), Sarah Paul, Edi Walker, Marion Lim (Y&R Group Switzerland)

Agency at the airport breaks Zurich's dominance

One agency, however, was able to break the phalanx of Zurich's DM cracks: The St. Gallen agency at the airport collected, among other things, two silver and two bronze medals on its mission, which resulted in no less than thirteen points in the final ranking. After enjoying some time off last year, the agency was back in the game this year at the SDV Awards and was able to take no less than four prizes and three awards back to eastern Switzerland. The acquisition mailing "Immobilienmarkt aufgeräumt" for T. Ruggiero & Söhne was rewarded with silver. The somewhat different scatter mailing "Hüttengaudi im Milchkästli" for the Seminarhotel Sempachersee was also praised with silver. The creative team from Altenrhein won bronze for the "Chondebendigs-Meeling" for the Appenzell company Tubeforce and the "Weissbrief" for cleaning. The asbestos awareness mailing "An der Oberfläche gekrazt" for Suva, the agency's own advertising "Spendenmailing" and the "Chondebendings-Meeling" were also honored with a Letter of Distinction.

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Double gold for Ringleader customer loyalty programme from Havas

This year, the young unit Havas Digital was awarded gold in two categories at the SDV Awards for the customer loyalty program "Ringleader": Customer Loyalty Programs and Mailing B2B 2D. In addition, Havas Digital received two shortlist awards "Letter of Distinction" in the categories "Integrated Dialogue Campaigns" and "Craft: Production" at the SDV Awards. The campaign has already received awards in recent weeks: in Germany with the DDV Award in Silver and the "Golden Award of Montreux" in Gold, as well as further shortlist nominations at the Best of Swiss Web Award and the German Prize for Online Communication.

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The ingredients of the success story: mysterious mailings, a talking website and exclusive events for the selected ring leaders. 1800 customers of an IT distributor received a personalized mailing with a specially developed iris to measure the size of their ring finger. The determined code enables access to the website Ringleader.ch. Where possible, the NFC ring was brought to the customer by drone.

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Great success for small business: gold and bronze for Skiss

The communication agency Skiss from Emmenbrücke has won two precious metals: Gold in the category "Craft: Production", bronze in the category "Mailing B2B (2D)". Skiss prevailed against established national players from advertising and communication, as the agency is pleased to announce in a press release. The personalized invitation to last year's Skiss Open Office called "Sightseeing Emmenbronx" convinced a top-class jury of experts with its creativity and professional implementation.

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The medal table 2015:

 

Points Agency
19 Y&R Group Switzerland
 
13 Agency at the airport
12 Publicis Communications Switzerland
11 Leo Burnett Switzerland
10 Havas Worldwide
9 Notch Interactive
9 Serranetga
8 Serviceplan Suisse
6 four. Advertising agency
6 Skiss
5 Wirz Wietlisbach Dialogue
5 Ogilvy One
5 GKK DialogGroup
5 LD Media
3 FCB Zurich
2 Media Brothers
2 Valencia Communication
1 Defacto Creative Hamburg
1 Dialogue heads
1 EBL Telecom Media
1 One Marketing Services

The medal table is calculated according to a point system. For example, a gold medal brings four points and a silver medal three points.

Back to the Future

This year, too, young Ripleys and Major-Toms were allowed to send in their work and dream of reaching for the stars. The space race was finally won by Anouk Karrer and Vasco Bickel in an interplanetary collaboration: Karrer works as a junior copywriter at Maxomedia, Bickel as a graphic designer at Metzger Rottmann Bürge. Their cross-media campaign deals with the advertising of the future. As winners, the two will be allowed to work with SDV on the campaign for the 2016 award, thus gaining important experience.

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Vasko Bickel and Anouk Karrer, the winners of the Junior Award

Best Newcomer

Committed to astronomy, the SDV looks up to the firmament every year to discover new stars. This year, it sighted the Mehrwert agency, which is based in Baden. The "Fresh juice for conscious marketing" and "On to Mission Cloud" campaigns impressed the jury so much that the shooting stars from Aargau were awarded the Swiss Post prize for best newcomer.

 

Status Campaign Agency Client
Category: Mailing B2C (2D) over 100'000 copies
Silver On the way to the 1:1 approach
 
Publicis Migros
 
Bronze Personal Care 2014 customer program LD Media
 
Migros; MBG, Customer Marketing
 
Bronze To "myCSS" in the twinkling of an eye Ogilvy One CSS insurance
Category: Mailing B2C (2D) 1'000 to 100'000 ex.
Bronze Just pull out!
 
Publicis UBS
Bronze Sanitas: Travel campaign Notch Interactive Sanitas
Category: Mailing B2B (2D)
Gold Avnet Ringleader Havas Worldwide Avnet
Bronze Helsana: Please do not trip! Four. Advertising agency Helsana Insurances
Bronze Extremely clean acquisition Agency at the airport Pronto cleaning
Bronze Sightseeing, invitation to the Open Office 2014 Skiss | simply effective Skiss
 
Category: Mailing 3D (B2B & B2C)
Gold Migros Magazine - The 3 Million Mailing Leo Burnett Switzerland Migros Media
Silver Paul Ullrich: 24 out of 843 whiskies Four. Advertising agency Paul Ullrich
Silver Real estate market rolled up Agency at the airport T. Ruggiero & Sons
Category: Printed non-personalised measures
Silver Hut fun in the Milchkästli Agency at the airport Seminar Hotel Sempachersee
Silver BMW Boring News Serviceplan Suisse BMW
Category: Integrated dialogue campaigns
Gold Compliments for Switzerland Y&R Group Switzerland Migros
Silver Samsung - Hashtag Lotto Leo Burnett Switzerland Samsung
Silver Migipedia overall campaign Y&R Group Switzerland Migros
Bronze Swiss Seats for Switzerland Publicis Swiss
Bronze Saving is also easier - with Sanagate Ogilvy One Sanagate
Bronze Samsung - Alpha Cover Shoot Serranetga Samsung
Category: Customer loyalty programs
Gold Avnet Ringleader Havas Worldwide Avnet
Silver Personal Care 2014 customer program LD Media Migros; MGB, customer marketing
Silver Migipedia website Y&R Group Switzerland Migros
Category: Ambient measures
Bronze Samsung - Galaxy S5 #Underwaterselfie Serranetga Samsung
Category: Digital: landing page/ e-mail/banner
Silver Samsung - Alpha Cover Shoot Serranetga Samsung
Silver kitag: Redesign and Newsletter Notch Interactive Kitag Cinema-Theater AG
Bronze Swiss Seats for Switzerland Publicis Swiss
Bronze Audi TT Freefall Challenge Y&R Group Switzerland AMAG
Category: Digital: Mobile Marketing incl. App
Silver Kitag: Redesign and Newsletter Notch Interactive Kitag Cinema-Theater AG
Category: Digital: Social/Viral
Silver Samsung - Hashtag Lotto WW9000 Leo Burnett Switzerland Samsung
Silver Compliments for Switzerland Y&R Group Switzerland Migros
Bronze Samsung - Galaxy S5 #Underwaterselfie Serranetga Samsung Electronics Switzerland
Category: Craft: Production
Gold Sightseeing, invitation to the Open Office 2014 Skiss | simply effective Skiss
Bronze Mail advertising is great! Wirz Wietlisbach Dialogue Post CH
Bronze "Chondebendigts-Meeling" Agency at the airport TUBEForce
Category: Craft: Text
Silver BMW Boring News Serviceplan Suisse BMW
Category: International
Silver KiO: Heart of ice GKK Dialog Group Association Kinderhilfe Organtransplantation - Athletes for Organ Donation e.V. (KiO)
Bronze The GKK Cookbook: In Dialogue with ... GKK Dialog Group GKK Dialog Group
Bronze The "Part of the Game game" Media Brothers Die Grünen - The Green Alternative Austria, Federal Party
Category: Campaigns for NPO & Prevention
Bronze Anti Litter Campaign Basel Valencia Communication Office for Environment and Energy Basel-City
Bronze Spam as a useful advertising medium Y&R Group Switzerland lay the table
Bronze The Greenpeace oil paintings FCB Zurich Greenpeace Switzerland

 

Not all promotional riders were allowed to bring back precious rocks from their missions. These other 24 contest entries also received an award, in the form of .
 
 

Campaign Agency Client
Category: Mailing B2C (2D) over 100'000 ex.
For more diversity Dialogue heads Tamedia /Espace Media
Category: Mailing B2C (2D) 1'000 - 100'000 Ex.
BMW Boring News Serviceplan Suisse AG BMW
Mercedes-Benz / Moving invitation OgilvyOne AG Mercedes-Benz Switzerland
Category: Mailing B2B (2D)
Scratched the surface Agency at the airport Suva
Agency donation mailing Agency at the airport Agency at the airport
Bio Suisse - Working together with nature Leo Burnett Switzerland Organic Suisse
Category: Mailing 3D (B2B & B2C)
Mail advertising is great! Wirz Wietlisbach Dialogue Post CH
The book of the senses Wirz Wietlisbach Dialogue Post CH
Notch Interactive: Real estate mailing Notch Interactive Notch Interactive
"Chondebendigs-Meeling" Agency at the airport TUBEForce
Category: Printed non-personalised measures
The key in the mailbox leads to happiness and dialogue EBL Telecom Media Clicdesign / Post CH
 
Category: Integrated dialogue campaigns
Avnet Ringleader Havas Worldwide Avnet
The SWISS Explorer Publicis Communications Switzerland Swiss
Category: Customer loyalty programs
Helsana: Better qualification - better response. Four. Advertising agency Helsana Insurances
Category: Ambient measures
Opera for all FCB Zurich Zurich Switzerland
Category: Digital: Landingpage/ E-Mail/Banner
Delica - On behalf of good taste Serviceplan Suisse AG Delica
The Swiss Explorer Publicis Communications Switzerland Swiss International Air Lines
Spam as a useful advertising medium Y&R Group Switzerland lay the table
Category: Digital: Mobile Marketing incl. App
UBS Event App Y&R Group Switzerland UBS
Category: Digital: Social/Viral
Swiss Seats for Switzerland Publicis Swiss International Air Lines
Category: Craft: Art Direction
The book of the senses Wirz Wietlisbach Dialogue Post CH
Category: Craft: Production
Avnet Ringleader Havas Worldwide Avnet
Category: International
Communication between gorilla boss and corporate bosses! Defacto Creative Hamburg TiPP 4
Category: Campaigns for NPO & Prevention
Human rights are vulnerable One Marketing Services Amnesty International, Swiss Section

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Hans-Jörg Aerni, Elco and Member of the Board SDV, Ece Widmer Project Manager SDV-Award, Oliver Weinstock, Nemuk and Member of the Board SDV

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Christof Lenhard, Quickmail, Roger Kössler, AZ-Direct, and Heinz Schopfer (from left to right)

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Lukas Grüninger LPZ + Board SDV, Miana Maletic, GMOS, Andreas Hahn, Hahn Media Group, Patrizia Zoller, GMOS (l.t.r.)

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Orphée calls for Award Night and Award Dinner

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Cleared! Alexandra Brunner, Delia Töpfer, Nathalie Lustenberger, Tania Manuel - all Migros Cooperative Federation (l.t.r.)

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"Gipsbein" Ralf Koller and Patrizia Eugster, Agency at the Airport

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Frank Bodin Havas Worldwide, Andreas Lang, Post CH

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In the "Dräcksack T-shirt" Simone Fluri and Sebastian Refardt, Valencia

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Jörg Bewersdorff and Stefan Dätwyler, Wirz Wietlisbach Dialog, with Reto Brotschi, Swiss Post CH

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Chris isn't the captain - he's the chef de cabin....

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...this is the captain - Natascha

The Advertising Week is media partner of the SDV-Award.
 

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