Trio's advertising tips make Honda's Miimo fit
Trio was commissioned with the national campaign for Miimo, Honda's robotic lawnmower. The campaign focuses on the interaction between man and machine.
The new 4-wheeled friend takes care of its owner's lawn while he can indulge in sweet idleness. Since the beginning of spring, the unmistakable Miimo has been advertised on banners, advertisements and at the POS. So there's no need to imitate Miimo. With Trio, Honda has already cut the grass from under the competition's feet.
Responsible at Honda Motor Europe Ltd: Jan Spytek (Head of Communications). Responsible at Agence Trio: Sonia Duperret (consultant), Fabian Monod (art director), Yoann Cosson (editor), Pascal Bigler (desktop).
