Havas: Beautiful wooden heads at En Vogue

En Vogue's conditioning shampoos strengthen hair with tea tree oil. The new print subject from Havas Worldwide Zurich dramatizes this in an amazingly simple way.

With a picture of a board made of tea tree wood, which at first glance looks like long flowing hair. Only a small knothole at the edge of the picture reveals that it is actually wood. The print subject can now be seen throughout Switzerland.

larger representation

Responsible at En Vogue: Claudio Tollardo. Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe (creative direction), Hanning Beland (art direction), Anne-Marie Pappas, Joy Guerotto (graphics). Responsible at Red Department: Alexander Herzog (image editing).

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