Ceylor and Boldomatic choose the winning slogan
The "Love Forever" social media campaign by Ceylor and Boldomatic has reached its climax. After around 600 slogans were received on the text-only social network Boldomatic, the winning post was officially chosen on Friday.
On April 13, the Ceylor Contest "Love Forever" started on Boldomatic (Werbewoche.ch reported). For five days, creative users were invited to post their quotes, statements, puns and thoughts on the subject of sex and love on Boldomatic using the hashtags #loveforever #ceylor. For every post submitted and shared on Facebook, one franc was donated to Aids-Hilfe Schweiz. On May 29, Ceylor and Boldomatic chose the winning slogan.
The 2000 specially created condoms with the winning slogan "It's all I let come bet- ween us" printed on them by Boldomatic user Manuela were distributed to amused passers-by in Zurich in the best summer mood. Manuela, the author of the winning slogan "It's all I let come between us", won an iPad Mini, which was presented to Boldomatic by Ceylor.
For each of the numerous entries and Facebook shares, CHF 1 was donated to Aids-Hilfe Schweiz. On May 29, a rounded amount of CHF 1000 was handed over to Aids-Hilfe Schweiz.
The authors of the Top 30 Love Forever Boldomatic posts also had the chance to win an iPad Mini. The top sayings were added to the Ceylor Facebook album and then competed against each other daily in a knockout system. Over the course of two weeks, people were busy liking and participating. In the end, Silke took home the iPad Mini with her slogan "Ceylor or tennis socks - it's your choice". This campaign called on people of all ages to think about the topics of safe sex, sexuality and love and at the same time to enjoy playing with language.
